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ITW · 2 weeks ago

Market Insights Manager

Glenview, IL

Full-time

Hybrid

Mid Level

$110K/yr - $135K/yr

3+ years exp

ITW Power Nailing is a division within the Construction Products segment, a global provider of premium nailing and fastening solutions. The Market Insights Manager will drive the Customer Back Innovation strategy by uncovering market trends and customer needs to inform product development and marketing strategies.

IndustrialManufacturing

No H1B

Responsibilities

Customer Back Innovation - Develop the new product development roadmap, in collaboration with the Product Management team, to capitalize on key market opportunities and address core end user pain points

End User Intimacy - Gain strong understanding of voice of customer through qualitative and quantitative market research that drive product strategy and development. Assist in development of detailed end-user segmentation, personas, and profiles to deepen customer understanding and enhance end user focused decision-making across the organization

Market Landscape – You will have a full understanding of the market dynamics including customer and end user trends, competitive trends and actions and will drive market sizing efforts to ensure focus on addressable market, including the strengths and weaknesses of our competitors' products/brands

Data Analysis and Reporting - Analyze large datasets from research projects, surveys, sales data, etc. to find trends and insights. Develop clear and concise communications, dashboards, and presentations to internal teams to communicate key findings and recommendations. Translate insights into quantified business cases

Project Management - Manage research projects, coordinate report-outs with cross-functional teams, ensure research objectives are met on time and on budget

Qualification

Market researchData analysisProduct developmentData visualizationProject managementBusiness acumenNatural curiosityCommunication skillsPresentation skills

Required

Bachelor's degree in business, marketing or market research, statistics or comparable discipline

3+ years of market research, insights and innovation management, product development, or a comparable role with a demonstrated track record of using market research and end user insights to develop a product innovation roadmap

Previous market research experience with a proven ability to develop and execute research plans

Business acumen, an understanding of market trends, and ability to analyze research results and identify opportunities

Advanced proficiency in data visualization tools such as Excel or PowerBI

Natural curiosity and interest in understanding end user behaviors, pains, and needs

The ability to travel up to 30%