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Snap Inc. · 2 days ago

Senior Manager, SMC Advertiser Growth

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$251K/yr - $377K/yr

12+ years exp

Snap Inc. is a technology company focused on enhancing communication through innovative products like Snapchat and augmented reality solutions. They are seeking a data-driven Senior Manager of Advertiser Growth to lead strategies for attracting and growing small and mid-sized advertisers globally, leveraging performance marketing and Account-Based Marketing initiatives.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Own Snap’s global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives

Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD

Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI

Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams

Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels

Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels

Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms

Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact

Qualification

Performance marketingAccount-Based MarketingB2B acquisitionMarketing automation toolsData-driven targetingAnalytical mindsetStakeholder managementCreativity

Required

BS/BA degree or equivalent years of experience

12+ years in digital marketing, growth, or ABM roles, ideally within a B2B or digital advertising environment

Proven track record of managing acquisition programs that deliver measurable ROI

Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels

Proven experience building or scaling Account-Based Marketing programs, including segmentation, data architecture, and campaign orchestration

Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion

Analytical and technical mindset with the ability to translate data into strategy and investment decisions

Familiarity with marketing automation, CRM, and ABM tools (e.g., Marketo, 6sense, Demandbase, Salesforce, HubSpot)

Experience leading cross-functional growth initiatives in collaboration with Sales, Growth Strategy and Data Science

Exceptional communication and stakeholder management skills

Balance of creativity and rigor — blending testing, storytelling, and analytics to drive measurable results

Preferred

Master's degree or MBA a plus

Experience leading ABM-driven growth initiatives and integrating them with broader demand-generation or BD pipelines

Hands-on experience with marketing automation, CRM, and analytics tools (e.g., Marketo, 6sense, Demandbase, Salesforce, GA4, Looker)

Demonstrated success driving customer acquisition through both scaled and account-based motions

Passion for experimentation, innovation, and Snap's mission to empower businesses through creativity and connection

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Compensation packages that let you share in Snap’s long-term success

This position is eligible for equity in the form of RSUs.

Company

Snap Inc.

Glassdoor3.6

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

Founded in 2011

Santa Monica, California, US

5001-10000 employees

https://careers.snap.com/

H1B Sponsorship

Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (394)

2024 (366)

2023 (332)

2022 (356)

2021 (318)

2020 (237)