Apply on Employer Site

Cash App · 11 hours ago

Product Manager, Marketing Technology

United States

Full-time

Remote

Senior Level

$198K/yr - $297K/yr

5+ years exp

Cash App, a part of Block, is seeking a highly motivated Marketing Technology Product Manager to drive the strategy, roadmap, and execution of their marketing technology stack. This role will enable seamless, data-driven customer engagement across both B2C and B2B audiences, collaborating with various teams to align marketing tools with company objectives.

BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Own the Martech Roadmap: Define and prioritize product requirements for marketing technology tools (CRM, marketing automation, analytics, personalization, attribution, etc.) that support both B2C and B2B use cases

Bridge Marketing & Technology: Translate marketing and go-to-market needs into clear product requirements for engineering teams

Customer-Centric Enablement: Ensure marketing teams can deliver personalized, scalable campaigns across email, in-app, paid media, and events

Data & Insights: Partner with data and analytics teams to enhance customer segmentation, attribution models, and campaign measurement

Cross-Functional Leadership: Collaborate with Sales, Account Management, Marketing, and Product to align marketing tools with broader company objectives

Vendor & Tool Evaluation: Lead build vs. buy decisions, evaluate new technologies, and manage vendor relationships

Scalability & Compliance: Ensure solutions are secure, scalable, and compliant with privacy regulations (e.g., GDPR, CCPA)

Qualification

Marketing technologyProduct managementCustomer engagement systemsSalesforceHubSpotMarketoData analyticsB2C marketingB2B marketingStakeholder managementAd tech familiarityE-commerce backgroundSaaS backgroundFintech backgroundCommunicationOrganizational skillsProject management

Required

5+ years of product management experience with a focus on marketing technology, growth platforms, or customer engagement systems

Proven experience supporting both B2C and B2B marketing teams, ideally in a high-growth or enterprise environment

Strong understanding of marketing platforms such as Salesforce, HubSpot, Marketo, Braze, Iterable, or similar

Experience with customer data platforms (CDPs), data pipelines, and marketing attribution

Analytical mindset with proficiency in using data to drive decisions

Excellent communication and stakeholder management skills with the ability to influence across teams

Strong organizational skills and experience managing multiple projects simultaneously

Familiarity with ad tech, audience targeting, and media platforms

Experience integrating Afterpay, loyalty programs, or consumer acquisition channels

Background in e-commerce, SaaS, or fintech

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Cash App

Glassdoor3.9

Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.

Founded in 2013

San Francisco, California, USA

1001-5000 employees

http://cash.app

H1B Sponsorship

Cash App has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)