Foundation Medicine · 1 week ago
Manager, Marketing
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $144K/yr
5+ years expFoundation Medicine is a healthcare diagnostics company, and they are seeking a Manager of Marketing to lead marketing activities for assigned customer channels. The role involves developing strategies to achieve business objectives, managing marketing tactics, and collaborating with various stakeholders to build the Foundation Medicine brand.
BiotechnologyGeneticsHealth CareMedical
Responsibilities
Lead marketing activities associated with assigned customer channels(s)
Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., providers, pathologists, directors, c-suite) and their respective roles in test/partner selection
Synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to tactical execution
As needed, provide input on research materials to ensure research answers business needs
Lead execution of assigned tactics in the marketing plan, utilizing internal expertise and, as necessary, external market research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets
Support the development of launch plans, providing analysis and insights to effectively bring new products and services to market
Anticipate risks throughout tactical execution, proactively assessing scenarios and creating contingency plans
Understand and drive brand positioning, ensuring it is brought to life consistently with customers across multiple channels
Build insightful content and marketing campaigns that engage relevant audiences, and deliver business results
Collaborate with internal and external stakeholders to achieve objectives, including but not limited to customers, marketing, commercial operations, sales, medical, legal, regulatory, corporate communications, creative and agencies/vendors
Work closely with the sales team, listening to their feedback, and ensuring access to the tools necessary to effectively engage with customers
Act in alignment with portfolio value proposition, customer needs and business goals; exhibit a customer-centric approach, putting customer needs first in all decisions
Partner with Training team to ensure sales teams have appropriate training to effectively execute
Provide commercial organization with messaging and tools to differentiate portfolio in the marketplace
Accurately forecast financial impact of marketing initiatives
Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes
Effectively manage marketing budget to achieve brand objectives
Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action
Simplify and explain complex concepts to different audiences
Embody a continuous improvement mindset in day-to-day activities
Complete all work in accordance with Foundation Medicine legal and compliance guidelines
Travel up to 25% of the time
Perform other related duties and responsibilities, on occasion, as assigned
Qualification
Required
Bachelor's degree
5+ years of experience in healthcare diagnostics marketing
Preferred
Ability to lead tactical execution that drives business results
Familiarity with primary and secondary market research and data analysis
Strong work ethic, self-motivation, and resourcefulness
Excellent verbal and written communication skills, with ability to effectively communicate with different functions of the organization
Excellent attention to detail and the ability to effectively multi-task, prioritize and meet deadlines in a timely manner
Strong organizational, planning and follow-up skills
Ability to work effectively within a team in a fast-paced changing environment
Able to understand technical and scientific information
Ability to motivate individuals from sales, marketing, and other functions to achieve business goals
Experience and proficiency with monthly, quarterly, and annual budget management
Previous experience building out content and integrated marketing campaigns
Experience managing and leading agency partners and external vendors
Experience working with and managing cross-functional projects
Demonstrated success working with Legal, Medical, Regulatory review teams
MS Office Proficiency (Word, Excel and Power Point)
Understanding of HIPAA and importance of patient data privacy
Commitment to reflect Foundation Medicine's values: Integrity, Courage, and Passion
Unquestionable ethics and integrity
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for Foundation Medicine's benefits.
Company
Foundation Medicine
Foundation medicine is a molecular information company developing clinical diagnostic tests that facilitates personalized cancer therapies.
1001-5000 employees
H1B Sponsorship
Foundation Medicine has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (41)
2023 (30)
2022 (36)
2021 (41)
2020 (45)
Funding
Current Stage
Public CompanyTotal Funding
$96.5MKey Investors
Kleiner Perkins
2015-01-12Acquired
2013-09-25IPO
2013-01-08Series B· $13.5M
Leadership Team
Daniel Malarek
Chief Executive Officer
David Fabrizio
VP, Commercial Strategy and Medical Innovation
Recent News
2026-01-25
Company data provided by crunchbase