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Red Bull · 1 month ago

Manager, National Athlete Marketing

Santa Monica, CA, USA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $128K/yr

3+ years exp

Red Bull North America is a leading company in the Food and Beverages industry, known for its strong association with athletes. The Manager, National Athlete Marketing will lead the development and execution of athlete marketing campaigns, ensuring alignment across departments and maximizing the impact of Red Bull's athlete portfolio.

Food and BeverageWholesale

Culture & Values

Responsibilities

Lead the development and execution of athlete-driven marketing and media plans for athletes with the highest potential for national and global impact, in partnership with AMMs and Sports Marketing counterparts

Act as national Athlete Marketing lead for major U.S. initiatives including Pillar (Occasions) campaigns, Wings for Life, and a key contributor to major global initiatives (e.g., World Cup, LA28 Olympics)

Ideate and co-develop creative concepts for athlete-led projects, activations, and content aligned with national campaign messaging (Occasions, Pillars, etc)

Serve as the Athlete Marketing connection point across all marketing verticals (Brand, Media Network, Culture) as well as Sales & Distribution to drive consistent and scalable integration of athletes and sports teams across the business

Maintain a real-time pulse on the USA athlete & sports team portfolio to efficiently vet and facilitate inbound opportunities and requests from cross-functional teams

Use available insights and analytics (PEMO Dashboard, Coverage Database, Playground Inights) to track, evaluate, and report performance metrics including reach, engagement, brand equity impact, and product positioning

Develop and maintain deep sports industry knowledge across priority sport playgrounds to inform strategy and support identification of high-impact opportunities

Build and maintain internal tools and communications that scale athlete marketing knowledge throughout the organization; manage the RBNA Athlete & Team Marketing page on The Hub

Manage centralized Athlete Marketing processes (athlete branding inventory and product fulfillment) to streamline execution and ensure consistency across the department

Qualification

Consumer marketingSports marketingProject managementMicrosoft ExcelMicrosoft PowerPointDigital analyticsCommunication skillsOrganizational skillsDetail-oriented