CMI Media Group · 1 month ago
Vice President, Paid Social
New York, NY
Full-time
Onsite
Director/Executive
$115K/yr - $230K/yr
10+ years expCMI Media Group is a leader in healthcare marketing, and they are seeking a Vice President of Paid Social to lead their enterprise paid social strategy. The role involves integrating paid social with omnichannel plans, establishing governance and compliance norms, and mentoring social marketers while driving measurable client outcomes.
Health Care
Responsibilities
Lead enterprise paid social in a regulated healthcare context; connect strategy to measurable client outcomes
Integrate paid social within omnichannel plans (aligned with search, programmatic, CRM) to drive impact
Elevate governance, data literacy, and privacy-safe audience design for compliant scale
Champion storytelling that turns analytics into clear executive decisions and action
Set the paid social vision and roadmap; codify standards/playbooks that scale across brands and teams
Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs)
Advance first-party and privacy-preserving activation; improve audience quality and efficiency
Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability
Lead test-and-learn (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes
Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging
Develop leaders and ICs; foster an inclusive, high-accountability culture; mentor “full-stack” social marketers
Qualification
Required
10+ years leading paid social at scale
Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA)
Omnichannel mindset (understands how social amplifies and is amplified by search/programmatic/CRM/content)
Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring)
Influential leadership; clear decision-making; executive presence; resilience under tight timelines
Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders
Preferred
regulated healthcare experience
Benefits
Competitive benefits package
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
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