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The Bliss Group · 1 month ago

Paid Media Strategist - Account Supervisor/Account Director

New York, NY

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $135K/yr

5+ years exp

The Bliss Group is a data-driven marketing communications firm that values personal career development. They are seeking an experienced Paid Media Strategist to lead paid media strategy and execution, focusing on developing strategies, executing campaigns, and fostering client partnerships.

AdvertisingMarketingPublic RelationsSmall and Medium Businesses

Responsibilities

Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey

Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel

Connect media strategy to broader marketing and business objectives

Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks

Launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.)

Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance

Collaborate closely with creative and account teams to bring campaigns to life

Lead client conversations, translating paid media complexity into clear, actionable recommendations

Proactively flag opportunities, risks, and trends before anyone asks

Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix

Help clients connect the dots across every touchpoint, not just optimize the dials within one channel

Qualification

Paid media strategyCampaign executionAnalytical skillsB2B campaignsProject managementCommunication skillsAttention to detail

Required

Bachelor's degree

5–8 years of experience in paid media, with a focus on B2B campaigns

Agency experience managing multiple clients and complex priorities

Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs

Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing

Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel

Comfortable working both strategically and tactically; willing to dive into platform details when needed

Strong written and verbal communication skills

Strong project management skills and exceptional attention to detail

Preferred

Programmatic and ABM experience

Experience with Google Analytics, Google Tag Manager, or Looker Studio

Benefits

Competitive Compensation Package including Bonus & Incentive Opportunities

Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts

401k Retirement Plan with Company Match

Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's

FlexTime

Hybrid work schedule

Convenient Midtown Office Location

Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues