Digital Marketing Specialist jobs in United States
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DHI Mortgage · 1 week ago

Digital Marketing Specialist

D.R. Horton, Inc. is the largest homebuilder in the U.S. and is currently looking for a Digital Marketing Specialist to support the creation, execution, and maintenance of digital marketing activities that promote the company’s mortgage products and services. The role involves assisting with content updates, campaign coordination, and digital reporting to ensure compliance with industry standards.

Financial ServicesMortgage

Responsibilities

Assist with the creation, updating, and publishing of digital content across websites, landing pages, email platforms, and social media channels
Support the execution of digital marketing campaigns, including campaign setup, scheduling, routing for review, and deployment
Maintain and update website pages, social content, and branch licensing information on all digital platforms
Monitor social media engagement, prepare content drafts, track trends, and gather analytics to support strategy recommendations
Prepare routine digital performance reports (traffic, conversions, engagement, lead activity) and assist in identifying insights to optimize campaigns
Perform ongoing quality checks to ensure links, forms, and content function properly and meet company and regulatory requirements
Assist with maintaining digital asset libraries, including images, videos, disclosures, and approved content
Coordinate review of digital marketing materials to ensure accuracy and adherence to mortgage advertising regulations (e.g., RESPA, TILA, UDAAP)
Support SEO tasks such as updating metadata, optimizing page content, and monitoring local listings for branch locations
Respond to incoming marketing requests, and complete tasks efficiently to ensure timely delivery
Support online reputation management, including monitoring reviews and preparing response drafts for manager approval
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime
Ability to travel overnight

Qualification

Digital marketing experienceContent management systemsEmail marketing toolsSocial media platformsSEO tasksMicrosoft Office proficiencyCommunication skillsOrganizational skillsTime management skillsAttention to detail

Required

Associate degree or equivalent from two-year college or technical school
2–4 years of experience in digital marketing, content coordination, or marketing support in a corporate setting
Knowledge of digital marketing platforms, including content management systems (CMS), email marketing tools, and social media platforms
Ability to communicate effectively with all employees, including the executive committee
Must be able to work within tight deadlines and budget(s)
Excellent communication, organizational and time management skills
Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential
Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
The noise level is generally moderate
Ability to work overtime
Ability to travel overnight

Preferred

Bachelor's degree from four-year college or university in marketing, digital marketing, communications, or related field preferred
Mortgage or financial services industry experience strongly preferred

Benefits

Medical, Dental and Vision
401(K)
Employee Stock Purchase Plan
Flex Spending Accounts
Life & Disability Insurance
Vacation, Sick, Personal Time and Company Holidays
Multiple Voluntary and Company provided Benefits

Company

DHI Mortgage

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DHI Mortgage Company, Ltd. provides home finance solutions for homebuyers in the United States. It is a sub-organization of D.R. Horton.

Funding

Current Stage
Growth Stage

Leadership Team

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Sonya Luechauer
President and Chief Executive Officer
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Mark Winter
CFO/EVP
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Company data provided by crunchbase