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Advertising Week · 1 month ago

VP, Creative Content

New York, NY, US

Full-time

Onsite

Director/Executive

$150K/yr - $160K/yr

10+ years exp

Emerald is seeking a Head of Creative Content to define and lead the creative vision across all platforms and experiences. This senior leadership role is responsible for shaping how our brands connect with customers through compelling narratives and world-class creative, while pioneering the integration of artificial intelligence into creative operations.

AdvertisingEnterprise Software

Responsibilities

Define Creative Vision: Establish and drive Emerald’s overarching creative strategy, ensuring a cohesive and impactful brand identity across all touchpoints including web, social media, paid advertising, email, event stages, booths, and signage

Accelerate AI Integration: Lead the strategic implementation and governance of AI tools for content ideation, production, and personalization. Develop training programs and establish clear quality and intellectual property standards for AI-generated content

Drive Experiential Excellence: Concept and direct the creative execution of immersive and engaging experiences for our portfolio of conferences and expos, partnering closely with the Events team

Foster Cross-Functional Partnership: Act as a key strategic partner to Marketing, Brand, Product, Events, and Sales leadership to develop and execute integrated go-to-market campaigns that drive business results

Champion Data-Informed Creativity: Utilize data and performance metrics to inform creative strategy, optimize campaigns, and demonstrate the business impact of creative initiatives

Qualification

AI-driven content operationsIntegrated brand campaign managementStakeholder managementLeadershipExperiential marketingData-informed creativityCreative strategyPerformance metricsMultidisciplinary team management

Required

10+ years of progressive leadership experience, with a proven track record of building and managing high-performing, multidisciplinary teams

Integrated brand campaign management and innovative experiential work for notable brands

Demonstrated expertise in building and scaling AI-driven content operations, with a deep understanding of current AI tools and platforms for creative production

Exceptional leadership and stakeholder management skills, with the ability to influence and align senior leaders across an organization

A strong 'measurement mindset' with experience connecting creative work directly to business objectives and KPIs