Balfour & Co · 21 hours ago
Senior Manager of Sales
Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative products to celebrate students' milestones. The Senior Manager of Sales is responsible for driving growth through strategic sales programs, managing Sales Representatives, and ensuring effective execution of sales strategies across the product portfolio.
Consumer Services
Responsibilities
Drive regional and organizational sales growth through hands‑on, field‑based strategies with Sales Representatives
Implement structured selling practices in the field, including call planning, pipeline management, and reporting
Lead, coach, and mentor Sales Representatives directly during on‑site activities to ensure targets are met
Monitor and evaluate key performance metrics at ring events and other field sales initiatives
Provide senior leadership with regular, data‑driven updates based on field observations and results
Collaborate face‑to‑face with customers to understand evolving needs and tailor solutions
Address pricing and service delivery issues on site to maintain quality and customer satisfaction
Build and sustain long‑term relationships through personalized, field‑level customer engagement
Partner with marketing, operations, and product teams to align field sales efforts with broader business goals
Support strategic initiatives and carry out additional responsibilities as directed by senior leadership
Qualification
Required
Bachelor's degree or higher education is required
3–5 years of progressive sales leadership experience, including direct management of field Sales Representatives, with a proven track record of driving revenue growth
Demonstrated success in building long-term customer partnerships and driving sales execution
Experience developing and executing comprehensive sales plans aligned with corporate objectives
Ability to lead, coach, and mentor Sales Representatives in the field to consistently achieve targets
Expertise in developing and implementing forward‑thinking sales strategies, structured selling protocols, and pipeline management
Ability to thrive in fast-paced, dynamic environments with tolerance for change and ambiguity
Strong interpersonal skills to engage directly with customers, address needs, and build long‑term profitable relationships
Demonstrated commitment to the highest level of ethics and integrity
Preferred
Industry expertise in the collegiate and/or alumni arena
Company
Balfour & Co
Formerly known as American Achievement Corporation and Iconic Group, Balfour & Co.
Funding
Current Stage
Late StageRecent News
2025-08-13
2023-10-30
Sixth Street Specialty Lending
2023-10-30
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