RICOH COLOMBIA · 1 month ago
Senior Manager I, Marketing & Campaign Strategy
Boulder, CO
Full-time
Hybrid
Senior Level
5+ years expRicoh is an integrated solutions provider and partner that connects people and technology. The Senior Manager I, Marketing & Campaign Strategy is responsible for developing and executing marketing strategies that align with business objectives, focusing on both digital and non-digital campaigns to drive sales and increase revenue.
Information Technology & Services
Responsibilities
Translate business goals into actionable marketing strategies, integrated campaign plans, and audience-specific content strategies that deliver engagement, leads, pipeline, and revenue
Develop and execute integrated marketing campaigns using a mix of tactics, including multi-channel digital programs, content marketing, web updates, account-based marketing, social media, events, advertising, and direct mail
Ensure consistent, benefit-focused messaging across all marketing deliverables to address customer needs and opportunities
Utilize marketing automation tools to set up and optimize multi-step campaigns; experience with CRM systems is essential
Collaborate with cross-functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions
Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed
Provide regular updates to stakeholders to maintain alignment and transparency
Maintain a strong understanding of the buyer journey to inform campaign design and execution
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience)
5+ years of experience in campaign management or a deep understanding of the production printing industry
Proven success in creating and executing impactful marketing strategies that drive demand
Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation
Exceptional B2B writing and presentation skills (including PowerPoint)
Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization
Proficiency with CRM and marketing automation platforms
Excellent communication, collaboration, and cross-functional influencing skills
Knowledge of messaging methodologies and ability to stay current with marketing and technology trends
Critical thinking, project management, and time management skills
Benefits
Choose from a broad selection of medical, dental, life, and disability insurance options.
Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
Augment your education with team member tuition assistance programs.
Enjoy paid vacation time and paid holidays annually.
Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.
Company
RICOH COLOMBIA
Ricoh es una compañía global de información y tecnología construyendo sobre la base de nuestro legado de innovación en un nuevo mundo del trabajo.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase