Mixpanel · 2 weeks ago
Senior Demand Generation Manager, Americas
United States
Full-time
Remote
Senior Level
$160K/yr - $196K/yr
5+ years expMixpanel is an event analytics platform that empowers builders with data-driven insights. The Senior Demand Generation Manager will develop and execute integrated campaigns to drive quality new business and expansion pipeline, collaborating with cross-functional teams to ensure success.
AnalyticsMobile AppsSaaSWeb Apps
Responsibilities
Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams
Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP
Establish campaign goals and communicate campaign performance to external stakeholders; build campaigns optimized for different objectives (awareness vs. conversion)
Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP
Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns
Qualification
Required
5+ years of experience in B2B SaaS marketing campaign management
Successful track record in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities
Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc) and how to use them to drive campaign success
Demonstrated experience working with key marketing functions to ensure alignment
Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion)
Awesome writing skills, with the ability to communicate complex ideas in simple terms
Ability to manage multiple projects at the same time in a fast-paced environment
Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies
Benefits
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Company
Mixpanel
Mixpanel turns data into decisions with analytics that simplify insights, guide decisions, and measure product and marketing impact.
201-500 employees
H1B Sponsorship
Mixpanel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (10)
2022 (22)
2021 (6)
2020 (12)
Funding
Current Stage
Growth StageTotal Funding
$277.01MKey Investors
Bain Capital Tech OpportunitiesAndreessen Horowitz
2021-11-15Series C· $200M
2014-12-18Series B· $65M
2012-05-10Series A· $10.25M
Leadership Team
Jen Taylor
Chief Executive Officer
Anya Pratskevich
Product Marketing Lead
Recent News
2025-12-03
2025-12-02
Company data provided by crunchbase