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Wellcom Worldwide · 1 month ago

Copywriter - Performance Marketing

New York, New York, United States

Full-time

Hybrid

Mid Level

$80K/yr - $85K/yr

3+ years exp

Wellcom Worldwide is an agency of makers with deep expertise in solving creative, production, and technology challenges. They are looking for an experienced copywriter with a passion for digital advertising and social media to create compelling brand content and collaborate on cross-channel ad campaigns.

AdvertisingDigital MarketingMarketing

Responsibilities

You love writing, wordplay, developing a brand tone, content trends, and making sure all the 'i’s' are dotted and 't’s' are crossed when it comes to grammar, usage, and copy style

You iterate copy lines and collaborate with design partners to refine a piece of creative until it’s tight as a drum

You develop copy that nails the brief and brand voice ad campaigns across media including video, social, radio, email, site, OLA, print, (and anything else we can cook up together)

You’re a bold, conceptual thinker, storyteller, hole-poker, and what-iffer who understands how to put themselves in the shoes of a brand’s audience

You love mixing it up—working on a lot of different projects with a variety of clients and tones

You’re comfortable getting direction from clients, creative directors, and team members that will partially inform creative strategies that you will be expected to execute

Feedback is a welcome exchange. You’re always open to improving your work with different perspectives, whether from clients or other team members

When it comes to social media you are fluent and prolific—organic and paid, concept and execution, and you proactively stay current with cultural, creative, and industry trends

You can juggle multiple projects at once while maintaining the highest creative standards

You strategize with internal team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations

You’re intrigued, if mildly cautious, about the role AI and performance marketing can play in your writing efforts

Qualification

Advertising copywritingConceptual skillsStrategic skillsDigital advertisingSocial media proficiencyCreative portfolioTeamwork skillsPresentation skills