Timberland · 1 month ago
Timberland: Manager, Social Operations
USCA > USA > New York > New York Showroom
Full-time
Onsite
Senior Level
$99K/yr - $123K/yr
5+ years expTimberland is a well-established brand known for its commitment to craftsmanship and environmental responsibility. The Manager of Social Operations will be responsible for executing social strategies across various channels, ensuring operational excellence and cultural relevance in content delivery.
ApparelBrand MarketingFashionLifestyleManufacturingRetailShoes
Responsibilities
Own the global social content calendar within Opal, ensuring precise sequencing, rollout accuracy, asset readiness, and alignment across brand, product, PR, regions, and external partners
Lead operational planning and execution for all launches, including major brand moments and collaboration launches with external partners, ensuring every detail is delivered accurately and on time
Translate platform and cultural insights into clear, social-first briefs for internal social creative, internal brand creative, creative agencies, and creator partners
Develop and manage channel-level tactical plans based on the social strategy and partner with regions for consistent global activation
Oversee publishing and community management, leading our agency on reactivity, social listening, escalation protocols, and day-to-day execution on Timberland Tree channels
Ensure flawless execution in Sprinklr, including tagging, metadata, scheduling, QA, reporting workflows, and best-practice governance. Sprinklr fluency is required
Stay in tune with our consumer and culture, tracking platform trends, behaviors, and real-time moments and sharing timely insights with the team to guide reactive and proactive storytelling
Support paid boosting rollouts in partnership with regional teams and agencies
Support creator campaign management in partnership with internal and external teams
Qualification
Required
5+ years of experience in social media, publishing, digital marketing, or social operations
Deep understanding of social platforms, formats, and daily content behaviors
Strong attention to detail and the ability to manage fast-moving, overlapping timelines
Proven experience leading external agencies and cross-functional partners
Expertise in Sprinklr and Opal or similar enterprise planning and publishing systems
Ability to anticipate needs, identify gaps, and bring solutions quickly
Strong communication skills and comfort working in a fast-paced environment
Proficiency with MAC systems (Keynote required) and Microsoft Office
Benefits
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Company
Timberland
Timberland is an American manufacturer and retailer of outdoors wear with a focus on footwear. It is a sub-organization of VF.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2011-06-13Acquired
Leadership Team
Jon Waterhouse
Vice President and CFO
Archie McEachern
VP, Chief Merchandising Officer
Recent News
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