Unified · 1 month ago
Campaign Manager
Unified is a leading provider of digital advertising services powered by the industry’s leading media experts. The Campaign Manager will support strategy and lead execution across paid social and programmatic channels, collaborating with cross-functional teams to design, deploy, and optimize campaigns that deliver exceptional results.
AdvertisingAnalyticsBig DataBrand MarketingInternetMarketing AutomationSocial Media AdvertisingSocial Media ManagementSocial Media Marketing
Responsibilities
Lead Full-Funnel Campaign ExecutionManage and optimize multi-channel paid campaigns across social, programmatic and display platforms (including Meta, TikTok, Amazon, Xandr, Beeswax, and others) to achieve performance KPIs such as CPA, ROAS, CTR, CVR, and LTV
Strategic Growth & ScalingDevelop testing frameworks, scaling strategies, and bid optimizations that unlock sustainable growth across diverse audiences and markets
Automation & InnovationDrive innovation through automation and tooling, partnering with internal teams to enhance platform capabilities, streamline workflows, and ensure flawless execution
Reporting & AnalysisAnalyze mid-flight and post campaign performance data to identify trends, opportunities, and risks; communicate insights and recommendations to clients and stakeholders through structured reporting
Operational ExcellenceParticipate in process-building initiatives, implementing safeguards, automation, and continuous improvement across campaigns, teams, and tools
Client Partnership & OnboardingOversee new client onboarding to set clear expectations, define deliverables, and ensure alignment between client goals and Unified’s full-funnel media approach
Cross-Functional CollaborationPartner closely with Account Management, Product, and Analytics teams to translate strategic plans into performance outcomes, while continuously improving process efficiency
Qualification
Required
3–5+ years of experience managing high-volume, direct-response digital advertising campaigns (lead generation, signups, or sales)
Proven success managing 7-8 figure annual budgets across multiple platforms and geographies
Deep understanding of campaign performance metrics (CPA, ROAS, CTR, CVR, LTV) and the optimization levers that drive business impact
Strong experience in programmatic and social media buying in a professional environment
Advanced knowledge of conversion tracking setup (GTM, SDKs, pixels) and attribution models (last-click, data-driven, multi-touch)
Skilled in Google Analytics, Excel, Google Docs, and web technologies including HTML and JavaScript
Experience leading client-facing calls for platform related questions, troubleshooting, and reporting
A proactive, self-directed mindset with sharp critical thinking and problem-solving skills
Exceptional organizational discipline, accuracy, and attention to detail
Strong communication skills and the ability to train internal team members on best practices
Professional maturity, integrity, and a collaborative attitude that elevate team performance
Preferred
Experience with marketing automation tools, custom bidding algorithms, or proprietary ad tech systems
Exposure to API integrations or data visualization platforms
Comfort operating in a fast-paced, startup-style environment where agility and ownership are valued
Company
Unified
Unified equips marketers with information and intelligence they need to make the best decisions about their social advertising investments.
Funding
Current Stage
Growth StageTotal Funding
$64MKey Investors
Wellington FinancialiHeartMediaAdvance
2016-09-15Debt Financing· $10M
2015-09-10Series B· $30M
2015-09-10Debt Financing· $10M
Recent News
2024-10-28
2024-10-28
2024-05-23
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