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Conair LLC · 11 hours ago

Digital Content Manager

Stamford, CT

Full-time

Hybrid

Mid Level

4+ years exp

Conair LLC is a global leader in the design and marketing of high-quality Culinary and Beauty products. The Digital Content Manager will lead the development and execution of optimized digital content for Walmart.com, focusing on enhancing brand visibility and driving conversion through strategic content management.

AppsHospitalityManufacturing

H1B Sponsor Likely

Responsibilities

Develop and implement content strategies across Conair's diverse brand portfolio that support and optimize Walmart.com, building best-in-class playbook improving search and conversion

Manage the creation and deployment of product detail page (PDP) content, enhanced content (A+), brand shops, and brand storytelling assets for copy and imagery

Collaborate with creative teams, agencies, and copywriters continuously to produce quality, educational, engaging, and on-brand content

Partner and align content with brand, marketing, legal, and eCommerce teams

Manage item onboarding, content syndication, attribute mapping, version control, and ongoing maintenance via tools such as Walmart Item 360 and/or Salsify

Ensure compliance with retail partner content standards and brand style guidelines

Own item attributions and variant setup, ensuring accurate product type classification, variant grouping, and compliance with Walmart's taxonomy to maximize discoverability

Lead a continuous content delivery workstream across digital channels, ensuring agile, iterative updates that reflect business priorities and consumer behavior

Partner with cross-functional teams (e.g., creative, legal, brand, eCommerce) to streamline workflows and reduce time-to-market

Implement and manage processes that ensure timely delivery of assets across platforms

Monitor content performance and improve SEO, search rankings, and content health scores (Luminate, Salsify, Syndigo)

Utilize data to identify opportunities, make data-driven optimizations to improve engagement and conversion and drive continuous improvement

Conduct A/B testing and iterate on content to improve engagement, findability, and conversion rates

Ensure all content adheres to brand guidelines (brand voice, tone, and style), legal requirements, and platform specifications

Conduct regular audits to maintain accuracy, consistency, and freshness of content

Qualification

Digital content managementECommerce content best practicesCMS platforms proficiencyContent syndication platformsAnalytics platforms knowledgeProject management skillsCommunication skillsCross-functional collaboration

Required

Bachelor's degree in Marketing, Communications, Journalism, or related field

4+ years of experience in digital content management, preferably within a CPG or retail environment

Proven experience managing content operations or delivery pipelines across multiple digital channels

Strong understanding of eCommerce content best practices across platforms like Walmart, Amazon, Target, Ulta, and Instacart

Proficiency with CMS platforms and digital asset management tools

Excellent project management, communication, and cross-functional collaboration skills

Preferred

Familiarity with content syndication platforms (e.g., Salsify, Syndigo) and Walmart platforms (e.g., Item360, Seller Center, Scintilla)

Experience with agile marketing or content ops frameworks

Knowledge of analytics platforms such as Stackline, Google Analytics, Adobe Analytics, or Power BI

Benefits

Comprehensive Medical/Dental/Vision plans

Generous Paid Time Off Programs

Life & Disability Insurance

FSA/HSA/Dependent Care FSA

Paid Parental Leave

401k and company match

EAP & Employee Wellness Programs

Volunteer Days Paid Time Off

Free breakfast and lunch in the Stamford office

Company

Conair LLC

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hair brushes & accessories, cosmetic bags, and travel accessories.

Founded in 1959

Glendale, Arizona, USA

1001-5000 employees

http://www.conair.com/

H1B Sponsorship

Conair LLC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (1)

2020 (1)