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West Shore Home · 2 weeks ago

Lead Generation Account Manager

United States

Full-time

Remote

Mid Level

3+ years exp

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels. The Lead Generation Account Manager will oversee relationships with third-party vendors, manage lead generation campaigns, and ensure performance metrics are met.

Building MaterialConsultingReal Estate

No H1B

Hiring Manager

Robina M.

Responsibilities

Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend

Manage existing lead partner relationships from end to end, including strategy development, quality control, performance management, and campaign adjustments to meet the performance targets provided

Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories by reviewing performance KPI’s, developing forecast estimates, and identifying new potential revenue opportunities

Continuously refine and manage lead generation models for forecasting, performance management and goal attainment

Qualification

Lead generationActiveProspectCampaign managementAnalytical skillsHome services experienceNegotiationBachelor's degree

Required

3+ years of experience in working with third-party lead generation agencies with strong analytical skills

Bachelor's degree in business, marketing, or another related field

Proven ability taking ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion

Experience managing and optimizing lead flows withing ActiveProspect (TrustedForm & LeadConduit) including setup, troubleshooting, validation, and partner integrations