Kalshi · 2 months ago
Linear/Streaming Lead
New York Office
Full-time
Onsite
Senior Level
$130K/yr - $250K/yr
5+ years expKalshi is a rapidly growing company that has defined a new category in prediction markets, allowing individuals to trade on the outcomes of various events. They are seeking a strategic and data-driven TV Lead to manage their national and streaming television strategy, focusing on optimizing campaigns and building strong media relationships to drive customer acquisition.
FinanceFinancial ExchangesFinancial ServicesFinTechInternetPrediction MarketsPredictive Analytics
Responsibilities
Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
Work with analytics teams to interpret results and translate insights into actionable next-steps
Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
Translate campaign performance into clear insights for senior leadership
Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
Ensure campaigns deliver within budget while meeting efficiency targets
Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts
Qualification
Required
5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Proven experience optimizing campaigns based on data and measurable KPIs
Excellent negotiation skills, analytical thinking, and attention to detail
Ability to thrive in a fast-paced, experimentation-heavy environment
Preferred
Bachelor's degree required; relevant marketing, advertising, or communications background preferred
Established relationships with networks, stations, and media vendors a strong plus
Company
Kalshi
Kalshi is a regulated prediction market where users trade event-based contracts tied to real-world outcomes.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$1.65BKey Investors
ParadigmSequoia CapitalY Combinator
2025-11-20Series E· $1B
2025-10-10Series D· $300M
2025-09-02Secondary Market· $2M
Leadership Team
Tarek Mansour
Co-founder and CEO
J
John Wang
Head of Crypto
Recent News
2026-01-24
Maryland Daily Record
2026-01-23
semafor.com
2026-01-23
Company data provided by crunchbase