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AuditBoard · 2 days ago

Director, Product Marketing - Audit & Compliance

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

AuditBoard is the leading audit, risk, ESG, and InfoSec platform on the market, serving more than 50% of the Fortune 500. The Director of Product Marketing will lead a talented team, define growth strategies for the audit business, and collaborate across teams to enhance product positioning and market presence.

Cloud Data ServicesComplianceCustomer ServiceInformation TechnologySaaS

Growth Opportunities

Responsibilities

Lead, motivate, and mentor a highly-talented product marketing team

Operate as the GTM leader for our audit business, setting our strategy for growth in each market we serve. Lead our efforts to define competitive positioning, campaign strategy, and enablement

Collaborate with product leadership to define our roadmap and plan to win across the Internal Audit market

Be the expert for Auditboard’s products and innovation, use cases, and the markets in which we compete, internally and externally

Act as a strategic thought partner with sales to build the playbooks, content, and resources to help us improve sales productivity and win rates

Define GTM & launch plans for new features as a cross-functional leader and partner to sales, marketing, product, and client success teams

Develop messaging, positioning, buyer personas, product presentations and key content as the cornerstone of strategic campaigns

Help direct our competitive intelligence program to ensure that the team can communicate our differentiation and identify opportunities for future growth

Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners

Lead quarterly business review (QBR) reporting for the Audit business line by distilling business insights for the leadership team, and drive cross-functional strategic initiatives to accelerate product growth

Qualification

Product marketingB2B SaaS experienceGTM strategyPeople managementCompetitive intelligenceInnovationCreative problem solvingCustomer focusCommunication skills