Washburn University · 1 month ago
Director, School of Law Marketing and Communications
Topeka, KS
Full-time
Onsite
Lead/Staff, Director/Executive
$60K/yr - $70K/yr
3+ years expWashburn University is a teaching-focused, student-centered public institution located in Topeka. The Director of School of Law Marketing and Communications is responsible for developing and leading all marketing and communications strategies, ensuring alignment with the university's brand standards while collaborating with various departments to enhance engagement and visibility.
EducationHigher EducationUniversities
Responsibilities
Create high-quality visual assets for both print and digital projects, ensuring all materials align with the SOL and University brand guidelines
Develop compelling written content and visually engaging designs to support the overall marketing and communications efforts. Write news stories, press releases, promotional materials, digital content, including social media posts and marketing emails, and advertisements to effectively communicate key messages to target audiences
In collaboration with the Assistant Dean of Admissions, develop an annual marketing and communications plan to support recruitment efforts that enhance interest among prospective students while retaining engagement with admitted students. Develop marketing tactics that include key messages with appropriate timing to best reach students throughout the admissions process. Create clear communication timelines that incorporate personal touchpoints through print, digital, and one-on-one communications
Develop and implement social media and advertising strategies to increase brand awareness, engagement, lead generation, and website traffic while also analyzing platform performance to optimize reach and impact. Outline goals and target audiences for each of the SOL social media platforms, including posts, paid advertising, and direct audience engagement. Maintain knowledge of social media and advertising best practices and evolving trends to help guide strategies
Ensure that all marketing and communication bearing the SOL name or mark accurately reflect the school’s identity and values. Oversee the correct use of marks and ensure that all representations adhere to established SOL and university standards. Collaborate with the team to ensure a consistent voice and tone across all communications, verifying that accurate visuals are used and that the SOL style guide is followed
Develop and distribute materials for targeted audiences, including other law schools, attorneys, judges, alumni, and other constituents, to inform them about news, events, CLE/educational opportunities, symposia, developments, and achievements at the SOL
Collaborate with University Strategic Communications and Marketing Office to create and disseminate new releases, coordinate with journalists to connect with SOL experts on trending legal topics, and ensure positive media coverage for the school’s activities and achievements
Serve as liaison with the Washburn University Alumni Association and Foundation to provide SOL with timely topics, issues, and concerns of particular interest to SOL alumni that can then be used in SOL alumni communications
During staff absences or high-demand periods, ensure that the Assistant Director of Marketing Communications receives adequate support to keep the website current and functional. Assist by updating website content and working with University IT to fix any technical issues
Recruit, hire, train, and evaluate the performance and effectiveness of assigned staff to maximize employee performance. Perform written performance reviews and provide feedback and professional development opportunities to facilitate improved performance or reward outstanding efforts
Develop budget proposals for Marketing Communications based on projected activities and needs. Approve purchases and monitor budgeted account balances to manage the department’s budget and ensure spending is appropriate and fiscally sound
Perform additional job-related duties as assigned or as appropriate to support the SOL’s mission and goals
Qualification
Required
Bachelor's degree
Three years of experience in public relations, marketing, publication design, writing, or editing, or a combination of experience across these areas that equals three years
Experience in strategic marketing
Supervisory experience
Demonstrated effective skills in writing, editing, and proofreading, with the ability to utilize AP Style in written communications
Proven efficient abilities in graphic design and visual communication skills
Proficiency in Microsoft Office, Adobe Creative Suite, with the ability to quickly learn and adopt new technologies
Skilled in managing and prioritizing multiple concurrent projects
Experience with social media accounts and managing a budget
Effective organizational, project management, and attention-to-detail skills
Ability to maintain confidentiality and work productively both independently and collaboratively as a professional team player with initiative
Preferred
A master's degree in communications, marketing, business or a closely related field
Experience developing and executing social media strategies
One year of supervisory experience
Benefits
Competitive wages
An excellent benefits program
A supportive culture
A healthy work/life balance
Company
Washburn University
Washburn University located on a 160-acre campus in the center of Topeka, the capital of Kansas.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matthew Nyquist
Associate Professor
Company data provided by crunchbase