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University of Iowa · 1 month ago

Digital Strategy and Analytics Manager

Iowa City, IA

Full-time

Hybrid

Mid, Senior Level

3+ years exp

University of Iowa is seeking a Digital Strategy and Analytics Manager to lead the creation and execution of digital and analytics strategies within their Marketing and Communications department. This role focuses on measuring and optimizing marketing campaigns and ensuring that actionable intelligence drives strategic planning and performance improvement across various missions.

EducationHigher EducationUniversities

No H1B

Responsibilities

Lead the development and execution of digital marketing and analytics strategies aligned with UI Health Care’s goals across all missions

Architect and implement audience segmentation strategies and lifecycle engagement models for patients, students, employees, and other core audiences related to marketing and communications goals

Oversee the creation and monitoring of digital marketing KPIs, ensuring alignment with institutional priorities and campaign objectives

Guide the partnership with service line marketing team members and agency partners in strategically developing digital marketing campaigns that exceed expectations and use digital marketing best practices across multiple channels, including email, web, and paid advertising

Direct the gathering, synthesis, and interpretation of data from CRM systems, web analytics, campaign platforms, and internal reporting systems

Collaborate with internal teams to develop strategies for identifying and amplifying compelling content that resonates with patients, potential patients, referring physicians, medical school alumni, medical school students, and other key audiences

Develops regular reporting of consumer engagement and performance, with a focus on proactive reporting that impacts decision-making for marketing and communication strategies including but not limited to: Service line marketing strategy, Carver College of Medicine communication, recruitment, and engagement strategies, Ongoing content strategy to serve all UI Health Care audiences, Overall health of our digital properties and websites, Broader regional strategies to serve growth across our missions

In alignment with the Director of Digital Products and Services, oversee the selection and implementation of analytics and marketing platforms (CRM, web analytics, campaign reporting tools) to support decision-making across marketing, communications, and digital product initiatives

Develops brand performance metrics to assist in the development of targeted market segmentation strategies to help meet business goals

Frequently present data and insights with clarity and actionable direction to senior leaders

Oversees a fiscal year budget for this unit, while architecting and implementing project-specific budgets, monitoring actual spend vs. projections, and leading reconciliation processes

Provides input into the overall Digital Products and Services budget

Oversee and mentor analytics staff and student employees, fostering a culture of innovation, collaboration, and continuous learning

Advise and influence colleagues in the use of data to enhance audience understanding, campaign strategy, and engagement

Contribute to a positive workplace environment

Act as a key touchpoint and lead with external digital marketing vendor relationships to ensure projects and overall strategy meet internal client expectations

Delivers projects on time and on budget

Ability to effectively and efficiently plan and prioritize deliverables and resources working across projects

Collaborate with cross-functional teams to utilize data sources to better understand and drive improved performance

Work closely with the other managers within the Digital Products and Services division to ensure their product and development teams are empowered with rich and actionable data to better guide their product roadmaps

Serve as key contact for digital and email vendors

Build relationships with HCIS, Finance, and Strategy colleagues

Qualification

Digital marketing strategyData analysisCRM experienceBusiness intelligence toolsProject managementCommunicationTeam collaborationCreativityLeadership

Required

Bachelor's Degree in marketing, business administration, data science or related field or an equivalent combination of education and experience

Three years of demonstrated experience utilizing research and data analysis in product marketing, brand management, consulting, and strategic marketing

Experience maximizing and analyzing CRM data

Experience in tracking digital product metrics and overall growth strategies for websites or intranet platforms

Experience with digital reporting and business intelligence tools

Excellent oral, written, and presentation skills

Proficiency in Excel, PowerPoint, database, and analytic tools

Demonstrated experience working effectively in a welcoming and respectful workplace environment

Preferred

Master's Degree in marketing, business administration, data science, or similar field is highly desired

High degree of creativity, energy, self-motivation, initiative

Academic Medical Center or multi-hospital system experience

Knowledge of UI and UI Health Care policies and procedures

Company

University of Iowa

Glassdoor4.2

On our beautiful campus spanning the Iowa River, our faculty and staff enjoy access to an array of cultural, educational, and recreational activities.

Founded in 1986

Iowa City, Iowa, USA

10001+ employees