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Fluency · 1 month ago

Product Campaign Coordinator

United States

Full-time

Remote

Entry Level

1+ years exp

Fluency is a company focused on digital ad operations and fostering an inclusive workplace. The Product Campaign Coordinator will connect Fluency’s products with target audiences through effective demand-generation programs and promotional activities, ensuring alignment with the company's launch strategy and product positioning.

AdvertisingEnterprise SoftwareMarketing AutomationProductivity Tools

Growth Opportunities

Responsibilities

Campaign asset development and execution (emails, landing pages, social posts, feature-release blogs)

Product promotion through paid media (targeted display, social, etc.)

Production and execution of product marketing programs (webinars, in-app messaging, feature announcements)

Create and manage in-app messaging for Tier 1 and Tier 2 releases

Optimize the website for conversion and ensure consistent marketing of key features and use cases

Develop and maintain a product release section of the blog; integrate proof points, demos, and use-case CTAs; track attribution in HubSpot

Coordinate campaign touchpoints for Tier 1 launches, aligning Product Marketing and Demand Generation efforts

Support and enhance Product-Led Growth motions through in-app announcements and feature highlights

Build and manage campaign assets: emails, landing pages, social posts, and blog content

Execute outbound marketing programs (webinars, client events, in-app promotions)

Ensure campaign messaging is consistent and aligned with go-to-market positioning

Track, report, and optimize campaign performance

Support operational needs across Product Marketing and Demand Generation, including content organization, documentation, and scheduling

Qualification

Campaign executionProduct marketingDemand generationHubSpotGoogle AnalyticsPerformance marketing mindsetInbound marketing knowledgeContent strategy knowledgeBuyer-journey mappingCommunication skillsOrganizational skillsProject managementCollaborative mindsetAdaptability