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The Campbell's Company · 6 days ago

Sr. Manager, Digital Marketing

Camden, NJ

Full-time

Onsite

Senior Level, Lead/Staff

$91K/yr - $131K/yr

8+ years exp

The Campbell's Company is a longstanding brand known for its iconic food products. They are seeking a Senior Manager of Digital Marketing to lead the transformation of their digital platforms, focusing on enhancing consumer engagement and optimizing user experiences through data-driven strategies.

Food and BeverageFood ProcessingManufacturingMeat and PoultryRecipesSnack Food

Responsibilities

Define and champion a visionary consumer-first strategy that reimagines consumer engagement across digital touchpoints

Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights

Build scalable design systems that reflect brand voice and adapt to evolving expectations

Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio

Oversee day-to-day execution with a focus on measurable outcomes — conversion, engagement, loyalty, and growth

Foster a culture of agile iteration through A/B testing, behavioral analytics, and real-time optimization

Continuously evolve user journeys using AI-driven personalization and emerging trends

Implement enterprise-level SEO strategies to drive discoverability and organic performance

Shape the future of search through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

Integrate evolving search behaviors and platform innovations into our approach on owned digital platforms as well as our full-funnel plans

Serve as the enterprise lead for audience data strategy, collaborating across media, analytics, content, and IT

Define and prioritize data use cases that unlock personalized experiences and business value

Partner with agencies to track performance, optimize execution, and ensure strategic alignment

Collaborate with analytics teams to translate performance data into actionable UX insights

Develop dynamic dashboards and reporting tools to guide decision-making and strategy

Fuse data and design to deliver relevance and value at owned digital touchpoints

Act as the voice of the user across digital initiatives, connecting brand ambition to digital execution

Partner with IT, media, content, social, and PR teams to ensure seamless integration across the marketing ecosystem

Inspire cross-functional teams to elevate possibilities through collaboration and innovation

Stay ahead of trends, AI capabilities, and evolving digital behaviors to keep Campbell’s at the forefront

Pilot new technologies, tools, and frameworks that unlock next-generation consumer experiences

Contribute to a culture of curiosity, continuous improvement, and forward-thinking design

Qualification

Digital Marketing StrategyUser Experience DesignSEO StrategiesData AnalyticsCMS PlatformsAI-driven PersonalizationResponsive DesignLeadership SkillsCollaboration SkillsStrategic ThinkingCommunication Skills

Required

8+ years of progressive experience in digital marketing and web/email experience design

Proven success leading large-scale UX transformations across complex brand portfolios

Expertise in translating data, business goals, and creative ambition into connected digital experiences

Hands-on experience with CMS platforms, SEO/SEM, responsive design, and personalization engines

Fluency with analytics tools (e.g., Google Analytics, heatmapping, AI-based testing platforms)

Strong leadership and collaboration skills with the ability to influence across disciplines

A portfolio that demonstrates strategic thinking, executional excellence, and measurable impact

Bachelor's degree required

Preferred

Experience with AI-driven personalization and emerging UX technologies

Familiarity with GEO and AEO strategies and their application in digital marketing

Exposure to enterprise-level digital transformation initiatives

Understanding of accessibility standards and inclusive design practices

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center.

Access to on-site day care (operated by Bright Horizons) and company store.

Giving back to the communities where our employees work and live is very important to Campbell’s. Our 'Campbell’s Cares' program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.