We Are Rosie · 1 month ago
Executive Director, Programmatic (NY/Chicago Only)
New York, NY, USA
Full-time
Onsite
Director/Executive
$90/hr - $90/hr
12+ years expWe Are Rosie is one of the world’s leading global financial institutions, operating at the intersection of banking, payments, and technology. The Executive Director, Programmatic will shape the future of programmatic media by leading innovation, managing partnerships, and ensuring compliance while driving operational excellence.
AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
Responsibilities
Define and Govern: Establish the enterprise-wide vision and strategy for programmatic media, seamlessly integrating manual and automated (AI, agentic) approaches
Build and Maintain: Collaborate with product, technology, and data teams to construct and sustain robust pipelines across DSPs, ad servers, and reporting systems
Lead Development: Spearhead the creation of organizational frameworks, standards, and best practices for campaign management
Oversee Partnerships: Manage cross-functional teams and high-value partnerships with publishers and technology partners, fostering innovation, value, and operational excellence
Synthesize and Present: Translate complex data and AI-driven analytics into actionable strategic insights for executive leadership
Manage and Mitigate: Oversee enterprise-level budgets, ensure compliance, and implement effective risk mitigation strategies
Report on Impact: Deliver executive-level reporting on efficiency, savings, and the business impact of hybrid execution strategies
Champion Transformation: Drive initiatives focused on automation, workflow optimization, and process transformation
Communicate Effectively: Prepare and deliver executive communications, including board-level presentations, strategic reports, and organizational updates
Develop Talent: Mentor, manage, and develop programmatic team members, cultivating a culture of growth, collaboration, and excellence
Ensure Compliance: Uphold organization-wide adherence to brand, privacy, and regulatory standards
Anticipate Trends: Proactively identify and respond to industry trends, platform innovations, and emerging technologies
Qualification
Required
Bachelor's degree required; advanced degree strongly preferred
12+ years of experience in programmatic campaign buying, with a minimum of 3 years in executive leadership
Recognized expertise with DV360, The Trade Desk, Amazon DSP, Vistar, CM360, Tableau, and related platforms
Visionary leadership, strategic thinking, and strong governance skills
Financial and operational acumen for managing large-scale budgets
Proven experience in managing large teams and driving strategic initiatives
Preferred
Executive-level certifications in programmatic platforms
Demonstrated thought leadership in AI, automation, and agentic campaign management
Mastery of data feeds, APIs, and enterprise ad reporting systems
Familiarity with data orchestration tools and automated error detection
Experience leading organizational change to adopt automation while preserving manual expertise
Advanced proficiency with data visualization, analytics, and business intelligence tools
Company
We Are Rosie
We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Align Capital Partners
2021-12-21Private Equity
Leadership Team
Jeff Levick
Chief Executive Officer
S
Stephanie Nadi Olson
Founder // Exec Chair of the Board
Recent News
2025-08-07
2024-04-06
Company data provided by crunchbase