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Mystic Lake Casino Hotel · 10 hours ago

Player Development Manager

Prior Lake, MN

Full-time

Onsite

Mid, Senior Level

5+ years exp

Mystic Lake Casino Hotel is a premier casino resort and entertainment destination, seeking a Player Development Manager. The role involves executing VIP marketing strategies, developing relationships with premium players, and managing a team to enhance guest service and gaming revenues.

CasinoGamblingMedia and Entertainment

Responsibilities

Ensures full adoption and consistent utilization of CRM tools and strategies in support of telemarketing; sales and relationship building efforts; player preferences; extension of offers and rewards; and conversion into visitation and increased loyalty

Oversees the development and maintenance of the VIP guest marketing strategy that increases market share and profitability. This includes the development and implementation of new programs to ensure high quality patronage and player migration from to VIP from non-VIP through personalized service and attention

Implements the strategic host plan, including non-carded players, to ensure all player programs are followed to maximize profits. Establishes department performance goals, monitoring, and reporting on results for all assigned programs and staff

Oversees the creation, development, and hosting of all on- and off-property events to maintain guest loyalty, develop new players, and re-establish patronage of inactive players. Requires close collaboration with multiple departments within the Gaming Enterprise

Works with the Director to establish department performance goals for Executive Hosts. Monitors and reports on results for all assigned programs and staff. Builds a culture that motivates and rewards team members for their efforts toward acquiring new business

Reviews player issues and player rewards with host staff and Club M management to ensure the highest level of guest satisfaction and procedural compliance

Assists with the execution of the national VIP player database program, including support for the Independent Representative and national VIP travel programs

Ensures that appropriate reports are generated and analysis is completed to measure the effectiveness of player development programs

Interviews, selects, hires, and promotes team members. This includes training, developing, performance management and termination

Qualification

Player developmentCasino marketingSupervisory experienceCRM toolsInterpersonal communicationMarketing educationSales experienceGuest serviceDiverse communicationWord processingSpreadsheet proficiencyDatabase managementEmail proficiencyPresentation skills

Required

A combination of a post-high school education in Marketing, Business, or related field and experience in player development or casino marketing equal five years

Minimum of three years supervisory experience in casino/hotel, guest service, concierge, or host services in either a gaming or hospitality environment

Proven track record of success in a sales environment

Demonstrated knowledge of guest tracking or complimentary activities

Ability to communicate with a diverse population

Demonstrated excellent interpersonal communication skills

Proficiency in word-processing, spreadsheets, database, presentation, and electronic mail