Infinite Roar ยท 2 weeks ago
Senior Analyst, Media Analytics
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$72K/yr - $100K/yr
2+ years expInfinite Roar is a full-service, brand-building, modern media powerhouse committed to ambitious brands seeking growth. The Senior Analyst, Media Analytics will enhance data storytelling capabilities and provide tactical support in performance measurement analytics, identifying growth opportunities for key client relationships.
Marketing & Advertising
Responsibilities
Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance
Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
Partner with internal media investment teams to support campaign activation as well as data driven storytelling
Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth
Qualification
Required
2+ years of experience in digital media and ad technology or within an analytics function in the marketing industry
Strong analytical skills with understanding of hypothesis development, analyzing data, drawing conclusions, and developing actionable recommendations
Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for storytelling
Knowledge of database structures and experience with data manipulation
Strong project management skills
Embody a can-do attitude and a 'figureoutability' mindset
Preferred
Familiarity with web analytics platforms (Adobe Analytics, Google Analytics, etc.)
Familiarity with surveys (Lucid, Millward Brown, Nielsen, etc.)
Familiarity with competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
Experience working with various advanced statistical modeling and other forms of quantitative analysis
Experience in multi-variate regression in projects
Familiarity with P-value, VIF, T-score, R2, MSE, Durbin-Watson, etc
Hands on experience in SAS, R or Python (working in and creating code from scratch - not just running someone else's code by changing parameters and/or using prompt-engineering)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Infinite Roar
Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase