Hewlett Packard Enterprise · 1 month ago
Senior Programmatic Media Planning Manager
United States
Full-time
Remote
Senior Level
$93K/yr - $214K/yr
7+ years expHewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. The Senior Programmatic Media Planning Manager will lead the strategy, planning, and execution of HPE’s programmatic, video, and emerging media channels, driving global impact through collaboration and analytics.
Data CenterEnterprise SoftwareInformation TechnologyIT ManagementNetwork Security
Responsibilities
Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels to support Always-On, Integrated Campaigns, and brand initiatives
Translate business goals, audience insights, and product priorities into actionable media strategies and full-funnel activation plans
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages
Collaborate with regional teams to ensure localization, consistency, and scalability across markets
Oversee end-to-end campaign execution in partnership with agency and platform teams (Adobe Ad Cloud, DV360, The Trade Desk, MiQ, etc.)
Drive audience and creative testing, optimization frameworks, and innovation pilots across channels
Leverage AI-driven automation, Smart Bidding, and contextual targeting to improve ROI and engagement
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys
Partner with SEO, SEM, and Paid Social leads to deliver an integrated, full-funnel media strategy that maximizes reach and conversion
Align YouTube and Display activations with Search and Content initiatives to amplify brand visibility and message consistency
Support omnichannel attribution modeling and unified measurement with analytics and insights teams
Define channel-specific KPIs, measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings
Contribute to global performance dashboards and media testing repositories to benchmark results and share best practices
Identify emerging opportunities in CTV, DOOH, and AI-driven targeting to advance HPE’s media innovation roadmap
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools
Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes
Mentor junior team members and contribute to developing media planning excellence across the organization
Present quarterly media performance, learnings, and innovation updates to marketing leadership and cross-functional stakeholders
Foster a culture of inclusion, agility, and continuous improvement within the global media team
Qualification
Required
7+ years of experience in programmatic media planning, strategy, or activation, preferably in a global B2B or technology environment
Deep expertise in Display, YouTube, CTV, and DOOH ecosystems — including DSPs (Adobe Ad Cloud, DV360, The Trade Desk) and data platforms (DMP/CDP)
Proven track record of managing multi-million-dollar budgets and optimizing large-scale campaigns across markets
Strong understanding of audience targeting, bidding strategies, data privacy, and brand safety principles
Analytical proficiency using PowerBI, Tableau, or Adobe Analytics; ability to translate data into insights and storytelling
Excellent collaboration and communication skills, with experience working across matrixed global teams and agencies
Preferred
Experience integrating SEM, and programmatic strategies for full-funnel synergy
Knowledge of AI-based optimization, automation workflows, and emerging digital channels
Familiarity with ABM (Account-Based Marketing) and B2B data segmentation strategies
Bachelor's degree in Marketing, Communications, or related field; Master's preferred
Benefits
Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion
Company
Hewlett Packard Enterprise
Hewlett Packard Enterprise is an edge-to-cloud company that uses comprehensive solutions to accelerate business outcomes.
10001+ employees
H1B Sponsorship
Hewlett Packard Enterprise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (532)
2024 (585)
2023 (591)
2022 (523)
2021 (551)
2020 (398)
Funding
Current Stage
Public CompanyTotal Funding
$2.85BKey Investors
Elliott Management Corp.
2025-04-15Post Ipo Equity· $1.5B
2024-09-10Post Ipo Equity· $1.35B
2015-11-02IPO
Leadership Team
Fidelma Russo
EVP & GM, Hybrid Cloud and Chief Technology Officer
Marie Myers
Chief Financial Officer
Recent News
The Register
2026-01-06
Company data provided by crunchbase