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Diligent · 4 days ago

Senior Director, Marketing

Washington, DC

Full-time

Hybrid

Director/Executive

$200K/yr - $250K/yr

10+ years exp

Diligent is an AI leader in governance, risk and compliance SaaS solutions, helping over 1 million users and 700,000 board members. The Senior Director of Marketing will strategize and execute regional marketing activities to drive growth and align closely with sales leadership to meet pipeline goals.

Business IntelligenceCollaborationComplianceData CenterInformation TechnologyMeeting SoftwareMessagingRisk ManagementSaaSSoftware

Responsibilities

Grow and deliver marketing activities and pipeline for the America region by attending, hosting and launching regional specific campaigns and events with existing customers 

Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals

Partner with Solutions Marketing to identify market trends, competitive landscape, and addressable market to guide regional priorities

Develop and execute customer-driven, regional marketing strategies and programs to increase demand, pipeline and expansion

Work closely with teams across Marketing to formulate and drive initiatives – webinars, campaigns, events, conferences, and seminars - to generate or nurture qualified leads from target accounts and accelerate pipeline

Lead the teams that own execution for targeted 3rd party regional event, campaigns, and field plays. Ensure seamless execution from concept to post-event analysis

Closely monitor KPIs and metrics to measure program effectiveness. Analyse data to optimize programs and demonstrate ROI to senior management

Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI

Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities

Establish and maintain strong relationships with stakeholders, including sales team, product marketing, solutions marketing, demand generation, content marketing, brand, and executive leadership

Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs

Qualification

Marketing leadershipField marketing strategiesAccount-based marketing (ABM)SalesforceTableau6senseCommonRoomAnalytical skillsStrategic thinkingCommunication skillsTeam leadership