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Benefit Cosmetics · 1 month ago

Senior Manager, Global Media Performance Marketing - Fenty

San Francisco, CA, 94105, United States

Full-time

Onsite

Senior Level

$127K/yr - $159K/yr

7+ years exp

Benefit Cosmetics is a beauty brand developer and wholesaler owned by LVMH. The Senior Manager, Global Media & Performance Marketing will support the global media frameworks and testing, leveraging expertise in media and performance marketing channels to drive results for DTC and wholesale business across various markets.

Cosmetics

Responsibilities

Collaborate with internal NAM and global teams in developing media campaigns and strategies for regional activation through consultative support

Support media execution as it relates to new market strategies, channel expansion, or other special projects, testing tactics and developing best practice framework to partner with and transition to regional stakeholders

Understand and scope retail media offerings across key markets and support testing and strategy across regions

Leverage analytics and measurement platforms to analyze and understand media impact and effectiveness across the funnel and to inform future campaign planning and budget

Design media tests and experiments with assurance of sound measurement design and implementation to understand media effectiveness as well as develop best practices and frameworks

Develop relationships and partner closely with external agencies and media platform partners on understanding and leveraging ad innovations, best practices, testing alpha/beta opportunities, supporting key partnership activations, etc

Support global media creative requirements and best practices; collaborate with global creative, global marketing, and regional teams to identify needs and creative learnings to integrate into briefs

Plan key sessions for media education and insight sharing across regions, both internally and with external media vendors and partners

Develop best practices and guideline for tagging, tracking, and data integration for media and support adaptation to regional considerations and requirements

Advise on budget and investment mix in media planning and manage invoice processing as needed

Support training, mentorship, and consultative expertise on media for marketing partners in key global regions

Share insights and updates cross-functionally and to team leadership regarding paid media trends & performance

Emulate a culture of innovation; keep a pulse on trends and technologies in the industry, share ideas and insights, and scope new growth opportunities across the globe

Qualification

Media performance marketingAnalytics tools proficiencyCreativeAnalytical thinkingGlobal marketing experienceData analysis skillsOrganizational skillsRelationship buildingAdaptabilityCommunication skills

Required

7+ years of related media & performance marketing experience at industry-leading brands/companies/agencies, ideally in beauty, fashion, or consumer goods with eCommerce, retail, and/or DTC experience preferred

Demonstrated experience in building relationships with internal partners, agencies, publishers, and platform partners

Able to balance both creative and analytical thinking while being customer-focused and brand-obsessed

Strong working knowledge of analytics tools and technology (Google Analytics, platform ads managers, tag management platforms, etc.) & media measurement models & test design (MMM, lift studies, etc.)

Demonstrated ability to own strong creative briefing and create/adapt processes

Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports

Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

Ability to adapt to a dynamic, fast-paced environment

BA/BS in a technical field from a leading university or equivalent experience