Brightly Software · 2 weeks ago
Director of Digital Marketing
Raleigh, NC
Full-time
Onsite
Director/Executive
10+ years expBrightly Software is a Siemens company focused on technology, community, and sustainability. The Director of Digital Marketing will own the end-to-end strategy for the company’s digital experiences, aiming to generate qualified leads, increase organic traffic, and uphold brand identity across digital platforms.
Asset ManagementManagement ConsultingPredictive AnalyticsProductivity ToolsSaaSSoftware
No H1B
Responsibilities
Lead, develop, and execute data-driven digital marketing strategies and tactics in alignment with reinforcing Brightly's brand identity and demand generation campaigns to increase lead generation, revenue, and return on investment
Drive strategy and planning for Brightly’s digital presence, ensuring scale to support growth (M&A, international expansion, product launches, etc.) and achieve business results, always with an eye towards brand consistency
Own the Brightly Software website experience, performance, and ongoing delivery. Work closely with the marketing organization to optimize the website experience and deliver continuous improvements on key performance metrics such as SEO results, return on ad spend, total engagement, conversions, and lead quality and volume
Lead and inspire a team consisting of a UX/UI Designer, CRO Manager, and Paid Media Manager, fostering a culture that values both performance and brand integrity
Collaborate with content, design, web developers, and other digital collaborators across marketing and the organization to build best-in-class digital experiences that are both high-performing and on-brand
Build, maintain, and communicate a roadmap for ongoing website improvements by working closely with key cross-functional partners, ensuring enhancements align with brand guidelines
Monitor and lead website operations including web content management, sitemap, navigation, localization, and analytics to improve discoverability (SEO, including optimization for AI search results and conversational interfaces), user experience, and conversion
Drive comprehensive SEO strategy with agency partners, including content improvements, keyword optimization, link building, and technical SEO activities to improve authority, organic traffic, engagement, and visibility in evolving search landscapes (including AI search)
Manage and optimize key conversion points in the marketing funnel, including landing pages, website calls-to-action, and lead-generating forms, including end-to-end tagging, tracking, and attribution logic
Monitor overall web performance using Google Analytics, Google Search Console, and Google Tag Manager to provide data-driven recommendations to improve user experience, engagement, and acquisition by channel, ensuring data insights also inform brand perception
Use data to develop informed points of view and define critical metrics to measure the success of your digital strategy. Work closely with developers, creative teams, and marketing operations to bring your vision to life, ensuring all executions are brand-compliant
Qualification
Required
10+ years of digital marketing experience, including website strategy, A/B testing and optimization, and paid media account management (paid search and social)
Team leadership experience in digital marketing
Proven ability to drive significant organic website traffic and improve search visibility across various platforms, including emerging AI search technologies
Strong understanding of brand principles and experience in ensuring brand adherence across all digital channels
Experience with product-led growth models, thought leadership engagement models, SaaS, and time within a high-growth environment
Great project management, analytical, and problem-solving skills — scope work, drive execution, and deliver on tight deadlines while working with multiple collaborators
Experience managing agency partners and third-party partners for SEO and web development
Ability to assess and improve site tag management
Bachelor's Degree or equivalent work experience (ideally at a SaaS business)
Preferred
Demonstrated success in scaling digital marketing strategies for high-growth environments, including SaaS and product-led growth models
Expertise in driving significant organic website traffic and improving search visibility, with a strong grasp of technical SEO and evolving search technologies
Proven leadership in managing cross-functional teams and agency partners, with a track record of delivering results while maintaining brand integrity
Advanced analytical skills, with the ability to translate data into actionable insights and strategic recommendations
Experience balancing performance marketing with brand consistency across all digital touchpoints
Company
Brightly Software
Brightly Software, a Siemens company, enables organizations to manage the entire lifecycle of their assets, facilities and infrastructure.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Warburg Pincus
2022-06-27Acquired
2019-01-01Private Equity
2014-02-03Private Equity· $100M
Leadership Team
Don Kurelich
Chief Executive Officer
Recent News
2025-10-15
Business Wire
2024-05-20
Company data provided by crunchbase