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Personalis, Inc. · 2 days ago

Director, Biopharma Marketing

United States

Full-time

Hybrid

Director/Executive

$220K/yr - $250K/yr

8+ years exp

Personalis is building its position as a leader in precision oncology and is seeking a Director of Marketing to assume a key commercial leadership role. This leader will own the strategic direction and tactical implementation of commercial marketing activities across the full BioPharma portfolio, including tumor profiling and MRD.

BiotechnologyGeneticsHealth CareHealth Diagnostics

Responsibilities

Establish a high-impact and comprehensive BioPharma marketing plan that competitively positions the company for commercial success

Build global awareness and drive demand for the full portfolio of Personalis products across BioPharma, for all current and pipeline products

Lead all BioPharma product and portfolio promotional marketing campaigns, marketing asset and content development, lead generation, media dissemination, multi-channel advertising and promotion, and marketing analytics

Co-own strategic marketing such as go-to-market strategy, customer segmentation, product positioning, and messaging in close partnership with Product Management

Lead virtual and in-person marketing events, including conferences, tradeshows, speaker panels and programs, and webinars

Cultivate a strong partnership with Biopharma Sales, Product Management, Field Application Specialists, and R&D to contribute to corporate goals and objectives

Develop a strong understanding of customers across BioPharma to create effective positioning and key messages to drive product adoption

Participate in internal MLR review process

Actively manage the marketing agency relationship and deliverables, ensuring a cost effective approach that is aligned with commercial goals and objectives

Qualification

BioPharma marketingCommercial market researchLead generationNGS experienceMolecular diagnosticsCreative developmentCampaign activationCustomer segmentationProduct positioningMarketing analytics

Required

Bachelor's degree in marketing, life sciences, or related field

MBA or advanced degree in Life Sciences (or 2 years of experience in lieu of Master's degree)

8+ years of proven experience in marketing roles of increasing scope and responsibility in the Pharma, Biotech, genomics, molecular biology, or molecular diagnostics arenas

Strong creative intuition on design and messaging that resonates with BioPharma customers, ability to execute plans with attention to detail, and an ability to learn from previous campaigns to improve on performance

Ability to develop and present strategy and brand/ marketing plans; communicates in a compelling manner that captures and holds others' attention

Demonstrated track record of partnering well with internal peers and external vendors

Proven ability to thrive and be successful in a fast-paced environment

Ability to travel up to 20%