Andersen · 5 hours ago
Marketing Manager
Andersen is a global leader in Tax, Valuation, and Business Advisory services. They are seeking a Marketing Manager to lead business development activities across their Metro NY locations, collaborating with senior management to enhance growth and foster a business development culture.
Responsibilities
Play a leading role in managing strategic business development efforts and programs in NY
Implement and optimize national and local business development practices and strategies in support of local, national, and global business development objectives
Assess the impact of strategic business development initiatives, defining success metrics and evaluating process and performance
Collaborate with cross-functional stakeholders on strategic business development initiatives
Foster and develop relationships and work closely with local office management in their business development activities. This includes coordinating internal business development meetings, managing external events/relationship building activities, and enhancing the market activity of service line practitioners
Design and execute strategies to ensure appropriate follow-up with marketing initiatives
Measure success against defined business goals (including tracking and analysis of activity and results)
Monitor market developments and trends and perform data analysis research to identify opportunities within specific client segments. This will result in the ability to produce segmented targeting lists, lead development research, and client data analysis
Work closely with other members of the marketing team to facilitate information sharing and ensure seamless execution of overall marketing approaches including national business and service line processes
Provide coaching, mentorship, and guidance to team members at all levels
Other tasks as needed to support business development goals, analysis, and support
Qualification
Required
5-7 years of project management/marketing experience, preferably in professional services
Bachelor's degree in marketing or communications or related field
Strategic and tactical marketing experience, including marketing planning and execution and project management
Experience in writing and editing marketing materials as well as creating and working with spreadsheets, graphs and database management
Expertise in MS Office suite (Excel, Word, PowerPoint, Outlook)
Self-motivated, autonomous, results oriented, detail oriented, and proactive
Very strong attention to detail and effective project management skills
Exceptional organizational skills and ability to prioritize numerous tasks and complete them to high standards under time constraints
Demonstrated expertise in working with various key stakeholders, leveraging flexibility and superior decision making
Excellent verbal and interpersonal skills. Must be able to interact and communicate with individuals at all levels, especially senior management
Excellent writing skills and experience developing internal communications to enhance business development efforts
Able to function autonomously with a sense of urgency
Comfortable with project evolution, with ability to multi-task, prioritize workload, and meet deadlines
Ability to handle confidential information and sensitive situations in a reliable manner
Preferred
Salesforce experience is a plus
Benefits
Medical, dental, vision, and basic life insurance coverage
401(k) plan
200 hours of paid time off annually
Twelve paid holidays each calendar year
Company
Andersen
Andersen is the founding member of Andersen Global, an international association of legally separate, independent member firms with more than 50,000 professionals worldwide, over 3,000 global partners, and a presence in over 1,000 locations in more than 180 countries worldwide.