SkinnyDipped · 1 week ago
Brand Manager
United States
Full-time
Remote
Mid LevelSkinnyDipped is a women-led company based in Seattle that specializes in healthy snacks. They are seeking a strategic, insight-driven Brand Manager to oversee the brand and product portfolio, manage key projects, and support sustainable growth through consumer insights and category trends.
Food and BeverageFood ProcessingSnack Food
Responsibilities
Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals
Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies
Evaluate item-level performance and recommend product renovations or SKU rationalization
Build a long-term innovation pipeline, including business cases for future launches
Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis
Partner closely with R&D to guide the innovation funnel, manage the stage-gate process, and lead commercialization meetings
Lead channel strategy, price pack architecture, and promotional strategy development
Own consumer research initiatives and deliver clear, actionable findings to leadership
Monitor brand performance and category trends to identify opportunities and threats
Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins
Analyze media, consumption, and market data to tell a compelling, insight-driven story
Serve as the voice of the consumer to inform decisions across the business
Support ad hoc analytical and insight needs as they arise
Bring consumer and category insights to guide planning, positioning, and creative strategy
Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels
Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints
Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more
Partner with Sales to develop compelling retailer stories rooted in data and insight
Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel-specific tactics
Build launch decks and customer-facing materials for new items and categories
Leverage data to inform shelf placement, pricing, and strategic opportunities across channels
Qualification
Required
Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals
Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies
Evaluate item-level performance and recommend product renovations or SKU rationalization
Build a long-term innovation pipeline, including business cases for future launches
Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis
Partner closely with R&D to guide the innovation funnel, manage the stage-gate process, and lead commercialization meetings
Lead channel strategy, price pack architecture, and promotional strategy development
Own consumer research initiatives and deliver clear, actionable findings to leadership
Monitor brand performance and category trends to identify opportunities and threats
Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins
Analyze media, consumption, and market data to tell a compelling, insight-driven story
Serve as the voice of the consumer to inform decisions across the business
Support ad hoc analytical and insight needs as they arise
Bring consumer and category insights to guide planning, positioning, and creative strategy
Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels
Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints
Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more
Partner with Sales to develop compelling retailer stories rooted in data and insight
Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel-specific tactics
Build launch decks and customer-facing materials for new items and categories
Leverage data to inform shelf placement, pricing, and strategic opportunities across channels
Sharp business acumen with a holistic understanding of how brand, consumer, category, and retail come together
Strong analytical skills - you know how to translate data into clear, actionable stories
Confident communicator who can influence and collaborate across teams
Strategic thinker who can also manage details and drive projects to completion
Organized, proactive, resourceful, and energized by a fast-paced, high-growth environment
Preferred
Prior brand management experience in CPG; food & beverage strongly preferred
Strong proficiency with syndicated data platforms (SPINS, Circana, IRI, Nielsen preferred)
Benefits
Competitive salary
Annual performance bonus
Equity opportunity
Excellent medical/dental/vision benefits
401(k)
3 weeks paid vacation + 14 paid holidays
Paid parental leave
Paid time off to volunteer
Wellness & technology stipends
Fun, entrepreneurial culture with room to grow and make an impact
Company
SkinnyDipped
We’re a mom, a daughter and two best friends and we’re obsessed with making delicious, better-for-you snacks that are the perfect guilt-free getaway into snacking bliss.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$35.15MKey Investors
David GrutmanAccelFoods
2023-09-06Series A· $12M
2023-01-01Series Unknown
2022-01-01Angel
Leadership Team
Chrissy Haller
Co-Founder/VP Alternative Sales
Company data provided by crunchbase