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Robinson Helicopter Company · 2 days ago

Director, Advertising & Digital Marketing (Onsite Position)

Torrance, CA

Full-time

Onsite

Director/Executive

7+ years exp

Robinson Helicopter Company (RHC) is seeking a highly strategic and results-oriented Digital Marketing Director to lead our comprehensive digital presence. This pivotal role is responsible for overseeing our digital marketing ecosystem, driving brand awareness, engagement, and conversion across various platforms.

Manufacturing

Responsibilities

You will oversee, and long-term project manage two external agencies, ensuring their work aligns with RHC's strategic goals and delivers on key performance indicators

Develop, manage, and optimize strategic advertising campaigns in conjunction with the agency across platforms such as paid print, digital Google Ads, and display networks, maximizing reach, ROI and driving actionable and measurable outcomes

Formulate and execute integrated digital marketing campaigns encompassing SEO, SEM, social media, strong email marketing campaigns via the company’s CRM, and content marketing to achieve RHC's business objectives

Guide and long-term project manage an external agency dedicated to UX development, maintenance, and optimization of the RHC website

Develop and scale RHC's social media plan, significantly growing engagement and driving actionable outcomes

Track and meticulously analyze key performance indicators (KPIs) across the entire RHC digital brand ecosystem

Work closely with our external agencies and internal RHC team members to create cohesive, integrated campaigns

Continuously research and identify new digital marketing trends, tools, and technologies to maintain a competitive edge and bring new growth opportunities to RHC

Qualification

Digital Marketing StrategySEOSEMAgency ManagementEmail MarketingContent StrategyCRM SystemsSocial Media MarketingProject ManagementAnalytical SkillsDesign Tools ProficiencyBilingual (English/Spanish)Communication SkillsOrganizational SkillsTeam CollaborationAdaptability

Required

A Bachelor of Arts degree in marketing, advertising, communications, digital strategy, or a related field and 7+ years of proven experience in a digital marketing leadership role, with a strong emphasis on strategy, agency management, and long-term project oversight or an equivalent with more than 12 years' experience

Exceptional written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences, including senior leadership and external partners

Demonstrated expertise in digital marketing, including SEO, SEM, social media marketing, content strategy, email marketing, CRM systems and execute integrated campaigns that drive measurable results

Superior analytical and problem-solving skills with a data-driven approach to campaign optimization and a keen eye for detail

Strong organizational skills and the ability to effectively juggle multiple complex projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution across various initiatives

Proven ability to develop short-term and long-term timelines and strong project management skills to achieve business targets and advance digital brand value

Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed

Proficiency in design tools such as Oracle CRM, Oracle Eloqua, Canva, Squarespace, Adobe Creative Suite, iMovie, Uniqode, and InDesign

A passion for transportation, aviation and/or Robinson Helicopter's legacy of innovation