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Timberland · 1 day ago

Timberland: Manager, Social Operations

New York, NY

Full-time

Onsite

Mid, Senior Level

$99K/yr - $123K/yr

5+ years exp

Timberland is a brand recognized for its commitment to craftsmanship and the outdoors. The Manager, Social Operations will be responsible for executing social strategies, managing content calendars, and ensuring operational excellence across social media platforms.

ApparelBrand MarketingFashionLifestyleManufacturingRetailShoes

Responsibilities

Own the global social content calendar within Opal, ensuring precise sequencing, rollout accuracy, asset readiness, and alignment across brand, product, PR, regions, and external partners

Lead operational planning and execution for all launches, including major brand moments and collaboration launches with external partners, ensuring every detail is delivered accurately and on time

Translate platform and cultural insights into clear, social-first briefs for internal social creative, internal brand creative, creative agencies, and creator partners

Develop and manage channel-level tactical plans based on the social strategy and partner with regions for consistent global activation

Oversee publishing and community management, leading our agency on reactivity, social listening, escalation protocols, and day-to-day execution on Timberland Tree channels

Ensure flawless execution in Sprinklr, including tagging, metadata, scheduling, QA, reporting workflows, and best-practice governance. Sprinklr fluency is required

Stay in tune with our consumer and culture, tracking platform trends, behaviors, and real-time moments and sharing timely insights with the team to guide reactive and proactive storytelling

Support paid boosting rollouts in partnership with regional teams and agencies

Support creator campaign management in partnership with internal and external teams

Qualification

Social media expertiseSprinklr proficiencyOpal proficiencyDigital marketing experienceContent managementMAC systems proficiencyMicrosoft Office proficiencyCommunication skillsAttention to detail

Required

5+ years of experience in social media, publishing, digital marketing, or social operations

Deep understanding of social platforms, formats, and daily content behaviors

Strong attention to detail and the ability to manage fast-moving, overlapping timelines

Proven experience leading external agencies and cross-functional partners

Expertise in Sprinklr and Opal or similar enterprise planning and publishing systems

Ability to anticipate needs, identify gaps, and bring solutions quickly

Strong communication skills and comfort working in a fast-paced environment

Proficiency with MAC systems (Keynote required) and Microsoft Office

Benefits

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com