Rothy's · 2 months ago
Digital Producer, CRM
San Francisco, CA
Full-time
Onsite
Mid Level
$82K/yr - $96K/yr
3+ years expRothy's is a company dedicated to sustainability and innovation in fashion, and they are seeking a Digital Producer, CRM to enhance their Email and SMS marketing channels. The role focuses on campaign execution, audience segmentation, and performance analysis to drive customer engagement and retention.
E-CommerceFashionShoesWaste Management
Responsibilities
Own end-to-end campaign execution for Email and SMS marketing—including reading product performance and identifying campaign opportunities, segmentation, Email and SMS campaign builds, QA, deployment, and performance tracking
Maintain and evolve the marketing calendar across retention channels in partnership with cross-functional teams
Partner with brand, e-commerce, and creative teams to bring timely, on-brand messages to life across email and SMS
Lead segmentation and customer targeting strategies to improve personalization and campaign performance
Manage and execute lifecycle programs such as Welcome, Post-Purchase, and behavioral triggers
Design and implement A/B and multivariate testing across retention campaigns to improve engagement and yield
Analyze campaign and channel performance, providing insights and recommendations to internal stakeholders and leadership
Collaborate with platform partners (e.g., Ometria, Attentive, Movable Ink) to enhance retention marketing capabilities
Continuously improve internal processes and workflows for efficiency, accuracy, and scalability
Champion CRM marketing best practices and customer-first strategies within the broader organization
Qualification
Required
3–5 years of experience in Email, SMS, or Retention Marketing, with hands-on ownership of campaign execution and optimization
Familiarity with customer journey mapping and lifecycle campaign development
Knowledge of email best practices, segmentation strategies, and performance metrics
Prior experience in fashion, retail, or sustainability-focused brands
Highly organized with strong project management skills and a keen attention to detail
Someone with a growth mindset who is eager to learn new technologies, tools, and skills as the retention marketing landscape evolves
Skilled at synthesizing data into actionable insights and clearly communicating your findings and recommendations
An effective communicator with a collaborative mindset, with experience working cross-functionally with brand, e-commerce, and creative teams
Deeply curious, always testing, learning, and striving for continuous improvement
A self-starter who thrives in a fast-paced, dynamic environment
Preferred
Experience with our marketing technology platforms (e.g., Ometria, Attentive, Movable Ink)
Experience with HTML/CSS for email
Benefits
Generous paid time off
401k matching
Comprehensive health plans for you and your family
Supplemental mental health benefits
Monthly wellness reimbursement
Dog friendly offices
Employee Discount Program!
Company
Rothy's
Rothy’s is a global lifestyle brand transforming sustainable materials into timeless shoes, handbags and accessories.
1001-5000 employees
H1B Sponsorship
Rothy's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (4)
2022 (2)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$519MKey Investors
AlpargatasGoldman Sachs Investment PartnersLightspeed Venture Partners
2021-12-20Corporate Round· $475M
2018-12-18Secondary Market· $35M
2017-08-08Series A· $7M
Leadership Team
Stephen Hawthornthwaite
Co-Founder | Chairman, Board of Directors
Dayna Quanbeck
Board Member
Recent News
2025-12-20
Business Insider
2025-08-29
Company data provided by crunchbase