Wonderist Agency - Dental Marketing · 1 month ago
Senior Paid Social Specialist
San Diego, CA
Full-time
Hybrid
Mid, Senior Level
3+ years expWonderist Agency is a full-service marketing agency that supports over 1,000 dentists across the country. The Senior Paid Social Specialist will be responsible for the strategic direction, execution, and performance of Google Ads campaigns for dental clients, requiring collaboration across departments and effective client communication.
AdvertisingHealth CareMarketing
Responsibilities
Define the strategic approach for new social ad launches, including market and competitor research, campaign angle and offer development, and budget planning
Prepare kickoff slides and strategy briefs, and join pre-launch prep calls with CSMs and service teams to align on launch direction
Manage requests created for internal teams (e.g., CRM fixes, workflow updates, landing page updates, account verification requests)
Coordinate with CSMs to gather client assets, submit requests, follow up, and QA final deliverables
Conduct proactive audits of active accounts to evaluate campaign performance, offer alignment, and user experience across the funnel
Review remarketing account performance and implement optimizations for in-house accounts not managed by external vendors
Review monthly social ads reports, identify trends, flag issues, and recommend improvements
Prepare for client reporting and escalation calls by consolidating insights, reviewing metrics, and preparing decks as needed
Attend client calls to present findings, align on next steps, and collaborate with the CSM
Participate in weekly meetings with external social ads partners to review escalations, align on priorities, and share feedback
Attend internal meetings, including 1:1s, team meetings, and company-wide updates
Contribute to creative testing strategies, cross-departmental initiatives, and special projects as business needs evolve
Qualification
Required
3+ years of experience managing Meta Ads/TikTok/LinkedIn campaigns in an agency environment
Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models
Experience with Meta Pixel setup and conversion tracking best practices
Proficiency with Google Workspace (Docs, Sheets, Slides, Drive) for day-to-day collaboration and reporting
Familiarity with design and creative tools such as Canva, Creatopy, Munch, CapCut or similar
Excellent written and verbal communication skills
Bachelor's degree in Marketing, Business, Digital Media, or a related field
Preferred
Healthcare or dental marketing experience
Experience developing SOPs or training materials for social ads processes
Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction
Webflow or CMS platform experience
Google Ads or SEO experience
Company
Wonderist Agency - Dental Marketing
Wonderist Agency is a full-service marketing agency for dental practices to help them grow their new patient base through a personalized, results-focused marketing plan.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Laura Maly
Co-Founder
JoAnna Pickett
Partnerships & Business Development Manager
Company data provided by crunchbase