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Family Care Network · 1 month ago

Senior Marketing and Strategic Communications Specialist

Bellingham, WA, USA

Full-time

Onsite

Senior Level

$25.75/hr - $35.45/hr

5+ years exp

Family Care Network is an independent, locally owned network of family medicine providers passionate about community well-being. The Senior Marketing & Strategic Communications Specialist supports marketing and communications initiatives by developing and leading high-impact communication strategies, managing advertising campaigns, and ensuring brand compliance across various platforms.

Health CareMedicalPrimary and Urgent Care

Responsibilities

Develop and oversee strategic digital content across the website, social media, and other digital channels, ensuring accuracy, brand alignment, and integration with organizational priorities and business goals

Lead high-impact content creation efforts, including writing, editing, design direction, and production of print and digital marketing materials (e.g. brochures, newsletters, training materials, signage etc.), ensuring messaging supports FCN’s strategies and enhances visibility

Collaborate with stakeholders to develop strategy, planning and execution of branded marketing campaigns, including social media, print, and digital advertising campaigns, ensuring initiatives are aligned with annual marketing priorities, performance metrics and timeline expectations

Serves as the liaison to key external partners and vendors, providing strategic direction to ensure consistency in branding, visual identity, marketing, and overall communications objectives

Monitor, analyze, and report on FCN’s digital presence and reputation, including websites, social media channels, and third-party review platforms; identify trends and proactively recommend strategies to strengthen engagement and brand perception

Implement timely updates to online operational information, including holiday hours, closures, and service changes, ensuring accuracy across all patient-facing and public-facing platforms

Maintain and enhance a centralized tracking system for marketing assets, campaigns, and creative materials, ensuring consistent documentation, version control, and regular review cycles to support brand integrity and compliance

Serves as a strategic partner in planning, preparing, and executing promotional events, ensuring alignment with FCN’s goals, target audiences, and visibility opportunities

Lead projects from initiation to completion, identifying and collaborating with stakeholders and ensuring objectives are delivered on time and aligned with organizational priorities

Identify opportunities to enhance brand visibility, improve communication channels, and elevate organizational storytelling, advising department leadership on strategic recommendation and best practices

Perform other duties as assigned

Qualification

Digital marketing strategyContent creationProject managementAdobe Creative SuiteWebsite administrationAnalytics toolsInterpersonal skillsAttention to detailProblem-solvingCommunication skills

Required

High school diploma or GED required, or equivalent knowledge and skills obtained through a combination of education, training, and experience

Bachelor's degree in business, marketing, communications, or related field or coursework in these subject matter areas with equivalent experience preferred

5 or more years of progressive experience in marketing, communications and/or public relations, or content development, preferably within a complex or multi-site organization

Demonstrated experience in project management, including planning, coordinating, and executing multi-channel communications campaigns, managing timelines and budgets, and overseeing cross-functional initiatives from conception to completion

Fluency in print and digital marketing, advertising, graphic design and communications best practices

Exceptional writing skills, with a strong emphasis on accuracy, composition, grammar, spelling, and punctuation

High degree of reliability, accuracy, and productivity with careful attention to detail

Experience identifying target audiences and creating communications strategies and campaigns that engage, inform, and motivate

Experience with digital applications and their role in supporting an integrated consumer/patient experience

Proficient in Microsoft Office, Outlook, and Adobe Creative Suite

Technical knowledge and experience with website administration; WordPress preferred

Experience developing branded, integrated digital creative for social media, advertising, website, etc

Experience with proofing and editing content

Ability to solicit, receive, and incorporate constructive feedback and new ideas

Knowledge and experience with analytics tools and reporting

Exceptional project management and organizational skills with ability to set priorities and manage multiple tasks to meet deadlines

Ability to problem solve, take initiative, anticipate needs and remain flexible to changing priorities

Strong interpersonal and communications skills

Ability to communicate professionally with diverse individuals at all levels of the organization and work effectively as part of a team

Ability to represent the organization in a positive, professional manner in person, on the telephone, and in written correspondence

Exceptional attention to detail and follow-through

Ability to maintain patient privacy and confidentiality

Preferred

Bachelor's degree in business, marketing, communications, or related field or coursework in these subject matter areas with equivalent experience preferred

Healthcare industry experience preferred

Basic photography/video skills preferred