First Table · 1 month ago
Marketing Manager - Customer Activation & Retention
United States
Full-time
Remote
Senior Level
6+ years expFirst Table is a dining discovery platform that connects diners to restaurants, and they are seeking a Senior Marketing Manager to lead customer activation and retention efforts across multiple markets. The role involves developing and executing strategies for the customer lifecycle while collaborating with various teams to enhance customer engagement and retention.
AdvertisingFood and BeverageFood DeliveryInternet
No H1B
Responsibilities
Lead strategy and execution across the full customer lifecycle, driving activation, retention, and reactivation
Build and scale multi-channel journeys across email, push, SMS, in-app, and remarketing
Design segmentation, personalisation, and experimentation frameworks that power growth
Own our lifecycle platform (Braze): architecture, governance, data hygiene, workflows, and performance
Partner with Product and Data to optimise activation and booking performance using triggers, insights, and experimentation
Connect acquisition and lifecycle activity to create a cohesive full-funnel customer experience
Work closely with Content and Marketing Production to shape creative and support complex lifecycle journeys
Guide lifecycle reporting, insights, and forecasting across markets in partnership with Data
Qualification
Required
6–10 years in CRM, lifecycle, or growth marketing roles, ideally in high-growth digital, marketplace, or B2C environments
Strong, hands-on experience with Braze or equivalent platforms
Ability to design journeys, segments, and experiments that drive measurable commercial outcomes
Confident working across Product, Data, Content, and Paid teams to connect the dots
Strong analytical capability with the ability to convert insights into action
A structured, curious, and entrepreneurial mindset with high executional standards
Experience supporting the development or scaling of a lifecycle function (formal leadership not required)
Preferred
multi-market experience
CRM certifications
coaching/mentoring experience
Benefits
Free First Table bookings
Referral incentives
Team recognition
Regular opportunities to celebrate wins
Company
First Table
First Table is a restaurant discovery platform and marketing company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$2.2MKey Investors
Callaghan Innovation
2023-06-14Series Unknown· $2.17M
2018-11-08Grant· $0.03M
Leadership Team
Mat Weir
Founder
Recent News
Business Up North
2025-07-05
businessInsider
2025-04-08
Company data provided by crunchbase