Brand Bolt · 1 month ago
Conversion Rate Optimization Lead - CRO
United States
Full-time
Remote
Senior Level
7+ years expBrand Bolt is a fast-growing portfolio of direct-to-consumer health, wellness, and beauty brands, and they are seeking a Conversion Rate Optimization Lead to own and advance their CRO function. This role involves defining and executing a comprehensive CRO strategy, managing experimentation and testing, and enhancing user experiences to drive conversion and revenue growth.
Marketing & Advertising
Responsibilities
Define and lead an end-to-end CRO strategy that directly supports Brand Bolt’s growth and revenue goals
Build and continually refine an experimentation roadmap that balances high-velocity “quick wins” with bigger strategic bets
Set clear benchmarks and conversion targets across brands, funnels, and customer segments, and ensure alignment with business objectives
Conduct market and competitor research to uncover new testing ideas and adopt emerging best practices in CRO
Plan, launch, and analyze A/B tests, multivariate tests, and other experimentation methods across web, landing pages, and key digital touchpoints
Own the full test lifecycle—from hypothesis development and test design through implementation, readouts, and rollouts
Create and document scalable testing processes that increase test volume without sacrificing statistical rigor or quality
Prioritize experiments based on projected impact, effort, and alignment with broader performance and brand goals
Use advanced analytics, heatmaps, and session replay tools to diagnose performance issues and uncover optimization opportunities
Maintain and evolve customer journey maps and conversion funnels, highlighting critical drop-off points and high-leverage improvements
Track, report, and socialize key metrics such as conversion rate, engagement, revenue per visitor, and lift from tests
Apply sound statistical methods to interpret test outcomes and translate findings into clear, actionable recommendations
Improve end-to-end user journeys, navigation, and conversion paths to create seamless, intuitive, and trustworthy experiences
Analyze behavioral signals to pinpoint friction, anxiety, and confusion, then partner with design, product, and copy to address them
Concept, test, and iterate on high-impact landing pages, product detail pages, and checkout flows to maximize conversion efficiency
Incorporate proven persuasion, behavioral psychology, and direct response techniques into page structure and messaging to increase action rates
Qualification
Required
7+ years of experience in conversion rate optimization, digital analytics, and/or growth marketing for performance-focused businesses
Demonstrated success driving measurable conversion gains in direct-to-consumer environments, specifically in the DTC health and wellness space
Hands-on experience owning experimentation programs and managing robust testing roadmaps
Deep proficiency with A/B testing platforms (e.g., Optimizely, VWO, Convert) and analytics suites (e.g., Google Analytics GA4, Adobe Analytics)
Strong grounding in statistics, including hypothesis testing, sample sizing, and experimental design
Experience with behavioral and UX analytics tools such as Hotjar, FullStory, or Crazy Egg, along with heatmap and session replay capabilities
Comfort with data visualization tools and foundational skills in HTML, CSS, and JavaScript to collaborate effectively with engineers and designers
Understanding of CRM, lifecycle marketing, and marketing automation platforms, and how they connect to CRO initiatives
Familiarity with UX/UI best practices and user psychology as they relate to decision-making and conversion
Knowledge of native, affiliate, and performance media channels and how upstream acquisition impacts on-site performance
Preferred
Experience optimizing for subscription, continuity, or repeat-purchase models is a strong plus
Benefits
Competitive compensation
Generous performance-based incentives
Flexibility and autonomy of a remote work environment built on trust and accountability
Company
Brand Bolt
With decades of experience in health, wellness, beauty, copywriting, media buying, strategy, performance, conversion optimization, and high-level leadership, we are experts in igniting brands to success in the fiercely competitive digital world.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase