Edelman · 2 months ago
Senior Vice President, Paid Media
New York, New York, USA
Full-time
Onsite
Director/Executive
$185K/yr - $236K/yr
12+ years expZeno Group is a global integrated communications agency that is seeking a dynamic Senior Vice President of Paid Media. The role involves leading the development and execution of innovative paid media strategies, mentoring a high-performing team, and collaborating with cross-functional teams to drive business impact.
AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations
Responsibilities
Lead the development of integrated media strategies to support full-funnel client objectives across brand storytelling, lead generation, and performance marketing
Serve as a visionary thought leader, contributing unique POVs on the evolving digital and social media landscape, platform innovation, and the convergence of earned, owned, and paid
Identify and advise on emerging AI implications, automation tools, and future-forward opportunities to enhance paid media programs
Shape and implement testing frameworks to uncover white space opportunities, guide investment decisions, and build media plans grounded in insights and innovation
Serve as a senior media advisor in new business pitches and client growth opportunities
Lead and inspire the New York-based paid media team, developing talent equipped for the next evolution of paid
Mentor, coach, and grow junior and mid-level talent with a hands-on leadership approach
Cultivate a high-performing, collaborative team culture that prizes curiosity, creativity, accountability, and fun
Oversee team resourcing, staffing, workflow, and hiring, ensuring balance and long-term capability growth
Actively partner with cross-functional teams in analytics, strategy, influencer, creative, and earned media to deliver cohesive, data-informed campaigns
Participate in the Global Paid Media Center of Excellence (COE) and collaborate with other regional leaders to evolve Zeno’s media practice at a network level
Champion integration of media intelligence into client narratives, ensuring media insights are central to overall communications strategy
Own the scoping, pricing, and delivery oversight of all paid media scopes within the New York office
Oversee campaign pacing, optimization, performance tracking, and data interpretation, ensuring programs deliver business impact
Manage forecasting, budgeting, and operational planning for the paid media discipline
Qualification
Required
12+ years of experience in paid media, with deep focus in paid social, programmatic, and SEM
5+ years of experience leading and growing high-performing teams
Proven experience in platform tools including Meta, Google Ads, TikTok, and LinkedIn (Pinterest, Snapchat and all others are a plus)
Collaborative mindset with proven success in integrated agency environments; experience working closely with other subject matter experts, especially social strategy & analytics teams (Comms/PR team interaction a plus)
Strong understand of performance metrics, media optimizations and ability to spot trends while translating to non-media fluent audiences
History of success in high-stakes client counsel and tough Q&A conversations
Strong attention to detail and project management capabilities; ability to thrive and perform in a fast-paced climate
Preferred
History working in Prisma strongly preferred
Knowledge of research tools like Resonate
Experience in SEO and using SEO tools
Experience with healthcare, consumer, or eCommerce clients is a plus
Prior POVs or published thought leadership on the future of digital/paid media
Experience shaping media offerings with AI tools or automation frameworks
Benefits
Variety of medical, dental and vision insurance with prescription plans
Short and long-term disability
Paid subscription to Headspace
Access to mental health providers and other services through a best-in-class employee assistance program
Generous vacation
Paid holidays
Self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
Monthly allowance to fund activities in your personal life that bring you joy and keep you healthy
Company
Edelman
Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.
5001-10000 employees
H1B Sponsorship
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Funding
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