Edelman · 2 months ago
Director, Digital Health + Wellness
New York, New York, USA
Full-time
Hybrid
Director/Executive
$100K/yr - $120K/yr
8+ years expZeno Group is a global integrated communications agency seeking a Director of Digital Health + Wellness and Social Strategist to join their Health & Wellness team. This role involves leading the development of social and digital strategies for healthcare and biotech clients, ensuring compliance with regulatory standards while driving impactful communication strategies.
AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations
Responsibilities
Lead the development of social and digital strategies for consumer healthcare and biotech clients, balancing creativity with DTP and regulatory compliance
Translate health insights and audience behavior into actionable strategies that inspire compelling, compliant storytelling
Design integrated digital frameworks connecting social and web touchpoints to create seamless user journeys
Conduct social audits, competitive analyses, and trend reviews to guide brand positioning and identify whitespace opportunities
Partner across the inter-agency team (IAT) — including creative, media, and digital experience partners — to deliver cohesive, cross-channel campaigns
Collaborate closely with UX and web teams to ensure consistency in voice and content across the digital ecosystem
Act as a trusted strategic advisor to clients, leading presentations, trend POVs, and digital thought leadership sessions
Manage and mentor junior strategists and foster a culture of curiosity, creativity, and digital excellence
Qualification
Required
8+ years of experience in social strategy or planning, ideally within healthcare, biotech, or regulated categories
Proven understanding of DTP and regulatory processes, including MLR and FDA guidelines
Deep expertise in social, digital, and website strategy, with an eye for the full user experience and journey
Strong collaboration experience across integrated agency teams (IAT)
A creative-strategic hybrid — fluent in both audience insights and content ideas
Skilled at transforming data and social listening into sharp, actionable storytelling
A confident communicator and thought leader who can build trust and alignment across client and internal teams
Benefits
Medical, dental and vision insurance with prescription plans
Short and long-term disability
Be Kind to Your Mind program focuses on mental health
Paid subscription to Headspace
Access to mental health providers and other services through a best-in-class employee assistance program
Generous vacation, paid holidays and self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy
Company
Edelman
Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.
5001-10000 employees
H1B Sponsorship
Edelman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (4)
2023 (2)
2022 (4)
2021 (14)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Chuck Salter
Senior Vice President/Deputy Editorial Director
Kristina Gong
Senior Vice President, Corporate Reputation
Recent News
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