Scottish Rite for Children · 1 month ago
Social Media and Digital Strategist
Dallas, TX
Full-time
Onsite
Senior Level
5+ years expScottish Rite for Children is a world-renowned leader in pediatric orthopedic care, research and education. We are seeking a creative, strategic and data-driven Social Media and Digital Strategist to help elevate our brand across multiple digital channels.
ChildrenHealth CareHospitalMedical
Responsibilities
Develop clear, platform-specific content strategies for each social media channel
Build and execute growth strategies tailored to platform audiences, trends and algorithms
Increase engagement by combining SEO-informed tactics with high-quality, audience-driven content
Improve cross-platform content consistency and optimization to enhance efficiency and brand alignment
Assess Scottish Rite’s online presence, establish goals and create strategies for social media, paid search and digital marketing to enhance brand awareness and reputation
Lead the development of social media campaigns supporting awareness months, fundraising initiatives, service-line priorities and other organizational objectives
Identify digital channels, emerging trends and platform updates to inform strategy and maintain a competitive, forward-thinking presence
Collaborate with internal departments to produce engaging, relatable content featuring clinical services, research initiatives, patient stories, achievements and more
Plan, create and schedule high-quality, approved content to ensure consistent brand messaging and ongoing audience engagement
Ensure all creative assets are on brand, mission-driven and aligned with Scottish Rite’s values and tone
Analyze performance data and insights using Sprout Social, transforming metrics into clear, actionable recommendations for leadership and cross-functional partners
Regularly report on campaign performance, growth and ROI, offering insights that support strategic optimization
Conduct ongoing content governance and identify opportunities for refinement across all channels
Monitor and support all social media communities alongside the Digital Reputation Specialist, responding to comments, messages and social mentions
Contribute to maintaining and improving the organization’s digital reputation through proactive engagement and thoughtful communication
Qualification
Required
Sprout Social experience is required
Strong understanding of major social platforms (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, etc.), including audiences, trends and best practices
Demonstrated experience managing and growing a multi-channel brand's digital presence
Ability to interpret analytics and convert insights into strategic actions
Creative thinker with strong problem-solving skills and an eye for content quality
Clear, confident communicator with experience collaborating across departments and presenting to leadership
Highly organized with excellent time management and the ability to handle multiple projects in a fast-paced environment
Bachelor's degree in communications, marketing or a related field
5 or more years of experience in communications
Should possess excellent written and verbal communication, media relations and organization skills including strong writing/proofreading skills and familiarity with AP style
Must be able to interact effectively with all levels of medical and administrative staff
Must work well under deadline pressure and handle multiple projects simultaneously
Comfortable working with Mac and PC operating systems
Excellent Microsoft Office and related computer skills are required
Basic knowledge of video editing and HTML
Familiarity with all social media platforms
Preferred
Health care experience is a plus, but not required
Company
Scottish Rite for Children
Scottish Rite for Children is a world-renowned leader in the treatment of pediatric orthopedic conditions with the focus of giving children back their childhood through expert care.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.54MKey Investors
National Institutes of Health
2026-01-07Grant· $1.54M
Leadership Team
Robert Walker
President and CEO
Recent News
2025-10-15
Scottish Rite for Children
2025-10-07
Company data provided by crunchbase