Storyblok · 2 days ago
Product Marketing Manager - UK & Europe
United States
Full-time
Remote
Mid, Senior Level
4+ years expStoryblok is a headless CMS that empowers marketers and developers to deliver structured content across various platforms. As a Product Marketing Manager, you will bridge the gap between product and revenue teams, ensuring Sales have the necessary tools and messaging to sell Storyblok’s solutions effectively.
CMSIaaSInformation TechnologyInternetPaaSSoftwareWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development
Identify the tools, training, and messaging needed to support each stage of the sales cycle
Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value
Build feedback loops from the field to refine messaging and assets continuously
Own and evolve product messaging tailored to different buyer personas and use cases
Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates
Ensure all materials are clear, on-brand, and aligned with current market dynamics
Collaborate with the Design and Content teams to maintain consistency across all touchpoints
Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible
Tailor messaging for specific target audiences to maximize resonance and engagement
Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations
Equip Sales with the insights they need to win deals and defend against common objections
Partner with stakeholders across Product, Sales, Customer Success, and Talent Management & Development to ensure alignment in GTM strategies
Work closely with Campaign Marketing and Field Marketing to deliver marketing initiatives that support sales execution
Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates
Regularly collect feedback from the Sales team to improve materials and surface new enablement needs
Use data and insights to refine sales strategies and improve overall go-to-market effectiveness
Qualification
Required
A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
Bachelor's degree in Marketing, Business, Communications, or a related field
Proven success creating sales enablement programs and collateral that drive results
Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
Experience building messaging frameworks, positioning, and product narratives
Strong knowledge of competitive intelligence practices and GTM motions
Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
Passion for technology and a deep understanding of customer and user needs in the digital experience space
Preferred
Experience with CMS platforms, MarTech tools, or developer-focused software is a plus
Benefits
Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
Personal development fund for courses, books, conferences, and material
VSOP (Virtual Stock Option Plan)
The annual international team-building trip, quarterly and monthly online get-togethers
As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
An international team that loves to have fun at work and works hard together to accomplish shared goals
Company
Storyblok
Storyblok is a content management system that specializes in the management of content experiences.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$138.09MKey Investors
Brighton Park CapitalMubadala Capital Ventures3VC
2024-06-04Series C· $80.09M
2022-05-17Series B· $47M
2021-02-03Series A· $8.5M
Leadership Team
Dominik Angerer
CEO, Co-Founder
Alexander Feiglstorfer
CTO & Co-Founder
Recent News
2025-12-13
Crunchbase News
2025-11-12
Company data provided by crunchbase