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Everyday Dose · 1 month ago

VP of Growth

United States

Full-time

Remote

Director/Executive

12+ years exp

Everyday Dose is a company focused on redefining morning rituals with functional coffee and matcha products. They are seeking a VP of Growth to lead their revenue engine, focusing on acquisition, analytics, and creative strategies to drive profitable growth.

Food and BeverageFood ProcessingManufacturingNutritionWellness

H1B Sponsor Likely

Responsibilities

Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization

Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned

Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews

Present growth strategy and results to the Executive Team and Board

Own performance strategy, daily pacing, and channel allocation

Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing

Scale spend efficiently while maintaining CAC/MER targets

Own paid media budget of $60M+/year

Develop a testing roadmap for creative, audiences, landing pages, and offers

Build and manage a portfolio of evergreen winning ads

Lead the creative strategy function for paid and organic growth

Partner with Brand + Content Studio to generate 100s of new variations/week

Diagnose fatigue, hooks, scripts, pacing, and narrative performance

Guide creators and editors on what performs and why

Build and maintain CAC/LTV models, scenario plans, and revenue forecasts

Own Northbeam + platform attribution alignment

Turn insights into weekly testing and investment decisions

Build dashboards that unify DTC + retail impact

Oversee landing page testing, funnel optimization, and merchandising strategy

Partner with Brand + Web to redesign and optimize PDPs and friction points

Qualification

DTC growth experiencePaid media managementCreative strategy leadershipForecastingCRO expertiseAnalytical skillsCross-functional communicationHigh integrityOperator mindsetCPGBeverage experience

Required

12+ years in DTC growth, 4+ years in a senior leadership role

Experience managing $50M+ annual paid budgets

Proven track record scaling a business from $150M → $250M+

Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns

Experience leading teams across acquisition, lifecycle, analytics, and CRO

Strong analytical skills and experience with Northbeam, GA4, or similar tools

Ability to translate insights into action quickly

High comfort operating in a founder-led, fast-paced environment

Strong cross-functional communication skills

High integrity, humility, managed ego

CPG or beverage experience

Preferred

Experience with retail media (Roundel, Instacart, Amazon)

Experience working with large in-house content teams

Strong operator mindset: can build systems, not just run them

Prior experience scaling subscription businesses

Benefits

Competitive base, bonus, and equity package

Comprehensive health, vision, dental

Unlimited PTO

Remote-friendly role

Company

Everyday Dose

Everyday Dose is a beverage manufacturer that produces non-psychedelic mushrooms, nootropics, and coffee products.

Founded in 2021

Austin, TX, US

51-200 employees

https://www.everydaydose.com/

H1B Sponsorship

Everyday Dose has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)