Seek Now · 3 months ago
Product & Segment Marketing Manager-Insurance
United States
Full-time
Remote
Mid, Senior Level
4+ years expSeekNow is transforming how insurance carriers see, assess, and act on property data. They are seeking a Manager, Product & Segment Marketing – Insurance to lead the go-to-market strategy and execution for their largest and most strategic vertical, focusing on creating compelling marketing strategies and content for the insurance segment.
B2BIndustrialInsuranceInsurTechReal EstateSoftware Engineering
Responsibilities
Own the end-to-end marketing strategy for the Insurance vertical, from market positioning and differentiation to campaign activation and enablement
Translate complex product and service offerings into simple, compelling value propositions that resonate with carriers, adjusters, and claims leaders
Lead competitive intelligence and market analysis; synthesize insights into actionable strategies for Product, Sales, and the Executive team
Conduct ongoing market research to identify trends, emerging needs, and innovation opportunities; feed insights into product roadmaps and GTM planning
Lead Product Advisory Groups with carrier executives and adjusters to validate new offerings and strengthen strategic relationships
Develop and own narratives that clearly define SeekNow’s competitive advantage as the leading Property Intelligence Platform for insurers
Partner with the Content & Thought Leadership Specialist to produce compelling case studies, whitepapers, and point-of-view pieces that elevate our industry leadership
Drive creation of The SeekNow Way—standards and best practices that shape the future of property intelligence and claims innovation
Develop high-quality marketing assets end-to-end, including case studies, whitepapers, blogs, webinars, and executive decks
Use AI tools to accelerate research, writing, and iteration—delivering professional-quality content at speed and scale
Collaborate with design and brand teams to ensure every piece reflects SeekNow’s standards for clarity and credibility
Partner closely with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to execute full-funnel campaigns that drive: New logo acquisition (with Demand Gen), Account expansion (with Customer Marketing), Thought leadership visibility (with Brand & Field)
Build and run Account-Based Marketing (ABM) programs targeting top carriers and strategic growth accounts
Serve as the marketing lead and day-to-day partner for the Insurance Sales team, co-leading strategy sessions, aligning pipeline priorities, and ensuring marketing supports revenue objectives
Provide marketing enablement and content support for enterprise pursuits, renewals, and key product launches
Define KPIs for vertical performance, content engagement, and pipeline growth
Track campaign results and continuously refine strategy based on performance data
Partner with Marketing Ops to maintain full funnel visibility and reporting across the insurance segment
Qualification
Required
4+ years in B2B marketing, preferably in Insurance, InsurTech, or SaaS serving carriers or adjusters
Proven success in product marketing, segment marketing, or ABM
Deep understanding of insurance carrier workflows (claims, inspections, estimates, adjuster enablement)
Exceptional storytelling and communication skills—able to translate technical concepts into business outcomes
Demonstrated ability to move fast, iterate quickly, and deliver in tight cycles
Strong collaboration skills across Product, Sales, and Marketing teams
Hands-on experience with Salesforce, HubSpot, and marketing automation tools
High comfort level with AI-driven content creation and automation workflows
Benefits
Health, dental and vision insurance
401K with company match
Paid time off (PTO)
Short and long-term disability insurance
AD&D insurance
Life insurance
And more!
Company
Seek Now
Seek Now is an insurance inspection platform and real estate services provider to the property and casualty insurance industry.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Susquehanna Growth Equity
2021-02-03Private Equity
Leadership Team
Ted Turcotte
Sr. VP, Central Operations
Recent News
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