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Gray Capital · 2 months ago

Brand Experience Representative

Indianapolis, IN

Full-time

Onsite

Entry Level

1+ years exp

Gray Residential is looking to add a Brand Experience Representative to the Solana at the Crossing Team. This role is responsible for creating a welcoming atmosphere, planning resident events, and fostering connections within the community while representing the Gray Residential brand.

Real Estate

Responsibilities

Maintain a clean, organized, and inviting environment throughout the leasing office, amenities, and tour paths

Ensure sensory appeal — lighting, scent, music, and overall atmosphere — align with Gray Residential brand standards

Prepare and maintain hospitality items such as beverages, snacks, seasonal décor, and welcome gifts

Customize welcome signage and guest experiences for tours and move-ins

Conduct regular walks of vacant units to confirm readiness, presentation, and move-in details

Plan, coordinate, and host resident social events that reflect community interests and brand personality

Identify and create opportunities for residents to connect (clubs, volunteer efforts, group activities)

Manage event logistics, budgets, and vendor relationships while ensuring high-quality execution

Coordinate off-site activities and partnerships with neighborhood businesses and organizations

Capture and create lifestyle-focused content for social media, newsletters, and digital platforms

Support community social media accounts by developing consistent, engaging posts aligned with the Gray Residential voice

Collaborate with the marketing team on outreach efforts, storytelling campaigns, and brand initiatives

Represent the community at local events or outreach opportunities to promote awareness and engagement

Serve as the daily brand ambassador for residents, guests, and prospects

Deliver exceptional service through personal engagement, attentiveness, and proactive problem-solving

Support the leasing and management team by enhancing the tour experience and ensuring consistent brand representation

Continuously look for ways to elevate community culture and strengthen resident satisfaction

Qualification

Hospitality experienceEvent planningSocial media engagementCustomer serviceMarketing experienceProactive problem-solvingMicrosoft Office proficiencyInterpersonal skillsCommunication skillsOrganizational skillsCreative mindset