Klay Media · 4 months ago
Head of Growth
Klay Media is an agency focused on building and scaling owned and operated brands. They are seeking a Head of Growth to own the strategy and execution for growing their 1800D2C audience and revenue through various acquisition channels and partnerships.
AdvertisingAffiliate MarketingContentLead Generation
Responsibilities
Own and execute the growth strategy across paid search, paid social, email, SMS, and emerging channels
Launch and manage referral programs, partnerships, and cross-promotions to accelerate traffic and community growth
Identify and test new acquisition channels (LinkedIn, TikTok, communities, co-marketing)
Manage the full campaign lifecycle: audience research, creative briefing, launch, optimization, and reporting
Collaborate with the Partnerships team to generate qualified sponsor leads and optimize funnels for traffic, clicks, and conversions
Build dashboards and reporting frameworks to measure ROI and share insights with leadership
Evaluate, hire, and manage agency or tech partners to support growth initiatives
Drive new product launches and initiatives (agency directory, paid memberships, marketplace features)
Own budgets, forecasting, and spend efficiency to maximize ROI
Stay ahead of DTC/eComm trends and find creative ways to keep 1800D2C at the center of the industry conversation
Qualification
Required
4+ years in a growth, marketing, or acquisition role at a media, SaaS, or eCommerce-focused company
Strong hands-on skills: Paid media, landing page optimization, email marketing, SEO, etc
Data-driven mindset; fluent in analytics, tracking, and funnel metrics
Comfortable experimenting quickly, failing fast, and doubling down on what works
Passionate about eCommerce/DTC and plugged into the space
Hands-on experience with campaign management in Meta Ads Manager, Google Ads, TikTok, etc
Analytical mindset with strong comfort in Excel/Google Sheets, dashboards, and attribution models
Creative collaborator who can brief and iterate with design/social teams
Proven ability to thrive in a 'builder' role: setting up systems, testing, and scaling from scratch
Strong communication and presentation skills; able to translate data into insights
Preferred
Experience in sponsorship/partnership funnels, or scaling marketplaces
Experience in newsletter / email strategy and monetization
Experience in startups
Benefits
Health/dental/vision
Remote work tools & stipend
Flexible PTO
Continued learning budget
Remote-friendly culture
Company
Klay Media
Klay Media offers affiliate marketing, mobile user acquisition, advertising, SEO, content management, and lead generation services.