Seek Now · 3 months ago
Product & Segment Marketing Manager-Real Estate
United States
Full-time
Remote
Mid, Senior Level
5+ years expSeekNow is transforming property intelligence for the real estate industry, and they are seeking a Manager, Product & Segment Marketing – Real Estate to lead go-to-market strategy and early-stage growth for emerging verticals. The role involves identifying market opportunities, defining value propositions, and collaborating with cross-functional teams to drive scalable programs and measurable impact.
B2BIndustrialInsuranceInsurTechReal EstateSoftware Engineering
Responsibilities
Own the Real Estate vertical strategy—SFR, BTR, Multifamily, and Commercial segments
Research and validate market opportunities; identify buyer personas, use cases, and unmet needs
Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors
Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales
Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals
Design and execute fast, test-and-learn GTM plans for new products and services
Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works
Develop early customer proof points, case studies, and reference stories that validate SeekNow’s value in new markets
Serve as the marketing lead for Real Estate sales—aligning weekly on priorities, messaging, and opportunities
Build content fast—landing pages, case studies, whitepapers, webinars, and sales decks—to support pilots and early growth campaigns
Use AI tools to accelerate research, drafting, and iteration while maintaining quality and brand consistency
Collaborate with the Content & Thought Leadership team to extend SeekNow’s authority into new market conversations
Partner with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to launch multi-channel campaigns
Create vertical-specific programs that generate awareness, pipeline, and revenue in new markets
Work cross-functionally to establish sales enablement materials, playbooks, and competitive positioning
Track market response, pilot performance, and conversion metrics to refine positioning and go-to-market plans
Own KPIs for pipeline growth, campaign velocity, and product adoption in Real Estate
Provide executive visibility into early results and lessons learned—showing what’s working and where to pivot
Qualification
Required
5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries
Experience launching new products or entering emerging markets
Proven ability to move quickly from strategy to execution and iterate based on results
Exceptional storytelling skills and ability to communicate value to executive and operational buyers
Experience with Salesforce, HubSpot, or other marketing automation tools
High comfort level with AI tools and data-driven experimentation
Entrepreneurial mindset—comfortable operating with limited data and high autonomy
Benefits
Health, dental and vision insurance
401K with company match
Paid time off (PTO)
Short and long-term disability insurance
AD&D insurance
Life insurance
More!
Company
Seek Now
Seek Now is an insurance inspection platform and real estate services provider to the property and casualty insurance industry.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Susquehanna Growth Equity
2021-02-03Private Equity
Leadership Team
Ted Turcotte
Sr. VP, Central Operations
Recent News
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