Rippling · 1 day ago
Senior Product Marketing Manager, Spend (Hybrid based in NYC)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$123K/yr - $205K/yr
3+ years expRippling is a company that provides a unified platform for HR, IT, and Finance management. As the Product Marketing Lead for Rippling Spend, you will be responsible for the positioning, messaging, and sales enablement of multiple products, driving growth and ensuring consistent narratives across various teams.
EmploymentHuman Resources
Responsibilities
Define the positioning and messaging for every product Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate
Build high-impact GTM collateral Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives
Partner with Growth on campaign strategy and optimization Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback
Align GTM teams around consistent narratives Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact
Equip Sales with best-in-class enablement Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close
Create tight feedback loops with sales and product Establish feedback mechanisms with GTM teams to continuously refine content and positioning based on customer conversations, objections, and campaign performance
Qualification
Required
3+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
Proven experience in 0 → 1 environments – you've launched and scaled new GTM motions, products, or marketing programs from scratch
Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.)
Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution
Strong organizational skills to manage multiple projects and deliverables simultaneously
Preferred
Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies
Experience simplifying complex products and value propositions for non-technical audiences
Benefits
Competitive salary
Benefits
Equity
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-15
FundersClub
2026-01-13
Soma Capital
2026-01-06
Company data provided by crunchbase